In the real estate market, there is intense competition. Use these 10 suggestions to create a solid SEO foundation and rule local search.
Real estate is a fiercely competitive field, particularly in large cities. Everyone, from the sole proprietor struggling to make ends meet to the enormous national conglomerates, is trying their hardest to increase their visibility and obtain those listings. For your benefit, there aren't hundreds of thousands of other real estate agents to compete with online.
Due to the hyperlocal nature of the area you serve, your competition is limited to businesses in the same region. Of course, the competition may be more ferocious even among small businesses depending on location.
However, employing local SEO gives you a chance. as long as you are knowledgeable in your field.
Here are ten suggestions for enhancing your real estate website so it can dominate local search.
- Commence with an SEO audit
Determine which pages are performing well and where you can improve with the aid of an SEO audit. Key areas to focus on include:
- Site architecture: robots.txt file, XML sitemap, redirects.
- Page Structure: Titles, meta descriptions, heading tags, alt tags, and URLs
- Content: Organization, placement of keywords and links, visual components, duplicate content, redirects, and canonical tags.
- Links: internal and external links, links between pages on your website, broken links.
- Usability: Mobile-friendliness, accessibility, and site speed.
- Optimize for Search
After receiving the results of your audit, make a plan to deal with each of the problems. It's best to take a methodical approach to avoid missing anything.
After you've addressed the issues, look for additional strategies to boost your overall optimization. Focus on:
- Analysis and research of keywords
- Google-friendly URLs
- Title and Meta-description optimization
- Image enhancement
- Proper placement of internal and external links
- Link breakdowns
- Ensure Accessibility of Your Website
Everyone should be able to easily access the internet, regardless of their disability. Ensure the following to maintain proper accessibility.
- The pages of the website can be accessed in a variety of ways.
- The text ought to retain its formatting when the window is resized to 200% without impairing the usability or layout of the page.
- The placement of menu items and buttons should be consistent throughout the entire website.
- Text captions ought to be present on any live audio or video content.
- Images do not take the place of text in accomplishing tasks.
- All links are italicized.
- Links on the same page that are redundant are removed or at least reduced.
- The keyboard's focus must always be very obvious and distinct.
- There are suggestions for how to resolve the problem if the user makes any input mistakes.
- Adapt to Mobile Devices
Mobile devices account for 52% of all internet traffic worldwide.
This means that your website must function properly on smartphones and tablets if you want to maintain a positive relationship with Google and your potential customers.
The main areas to concentrate on for mobile optimization are:
- Adaptive design
- Paging rate
- Hosting rapidity
- Navigation on the home page Site Search Forms
- Usability and conversions
Fast page speed is crucial because if users must wait too long, they will probably return to the search results in search of a more user-friendly site. Keep things as straightforward as you can as a general rule of thumb.
- Google My Business and other appropriate directories should be added to your website.
Local citations are a key component of local SEO. The more places your website is listed, the better, as long as your name, address, and phone number are the same everywhere. Keep your profile current and start with Google My Business. Try to fill out as much of the profile as you can. Add some color with images, videos, and other pertinent content.
Don't forget to sign up for those as well. This can help you rank higher in Google's local searches and increases the likelihood that you'll rank better than websites like Zillow and Trulia.
Other online directories where you can list your company are:
- com
- Yahoo Homes
- RedFin
- HomeSnap
- Neighborhood Scout
- Zoocasa
- com
- Yelp
- Yellow Pages
There are still many opportunities in real estate despite the fierce competition you face.
You will succeed in local search if you follow these SEO tips. When you invest in SEO using these techniques, you can rank highly even when competing with the biggest names in the sector. To avoid errors, it is best to seek advice from or hire a professional if you are unfamiliar with SEO.
