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Introduction

Email validation validates an email's accuracy. It is important to validate email addresses because it helps to ensure that the messages you are sending are actually reaching the intended recipient. There are a number of reasons why email validation is important, which we will explore in this blog post.

Reduce Bounce rate

Bounce rate is a measure of how well your email marketing campaigns are doing. It's the percentage of emails that are returned as undeliverable and it can be improved by validating email addresses.

Prevent Spam and Bots

Spam is a serious problem for businesses. It’s estimated that between   40-60% of emails are spam, according to estimates. This means that you could be losing tens of thousands of dollars from the time, money, and resources you’re spending on spam-related issues like blacklisting, bouncing messages back to your customers, and more.

Email validation helps reduce the number of spam that gets through to your inbox by verifying the legitimacy of each email address through various techniques such as confirming that it doesn't look like a fake or disposable email address (e.g., i am not interested in this kind).

Reduce Fraudulent Transactions

Email validation is the process of verifying that an email address is legitimate. It can help you identify fraudulent transactions and prevent your business from sending money to people who don't exist.

According to a report by the National Cyber Security Alliance (NCSA), email phishing scams have cost businesses $5 billion annually in false payment charges and other expenses associated with lost time and productivity.

Improve Email Marketing Performance

Email marketing is one of the most effective ways to communicate with your customers and potential clients. It’s an easy way to reach out to the people who have signed up for your mailing list, and it’s also a way for you to stay in touch with them regularly.

Email marketing campaigns are effective because they allow you to build relationships with your readers over time, as well as promote your business or service offerings in a way that many other types of marketing don't allow. As long as people are getting value from receiving emails from you and feel like they're getting something out of it (whether it's coupons, special offers or just being kept up-to-date on new products), they'll continue opening emails when they arrive in their inboxes.

Give Better Customer Experience

As a business owner, it's important to understand that your customers are the people who ultimately determine the success of your business. It's not just about making sales; it's also about creating happy customers who will continue to buy from you and refer others.

Email validation is one way of improving customer experience by making sure they receive their purchase quickly and without hassle. This can lead to more sales, because if the customer is happy with their purchase then they're more likely to make another order in the future.

It can also lead to more referrals: after receiving good service from your company once or twice perhaps they'll want their friends or family members to try out what you have as well!

Get a Higher inbox Placement Rate

Match Rate As a marketer, you want your emails in inboxes (rather than the spam folder). Why? Because that’s where your subscribers are. The average open rate for email marketers is 22%, with some estimates as high as 27%. That means that if you have 100,000 subscribers in your database, only 22% of them will actually open their emails.

The inbox placement rate is important because it dictates where your email appears on a subscriber’s screen and how many people see it before they trash it or archive it. If you have a good inbox placement rate (meaning most people will see your message in their primary inbox), then more people will open your email and take action based on what they see there: click on links or buy products from online stores.

An even better scenario would be if all of those people clicked through and read every word of content within that message! But alas…that rarely happens because our readership is distracted by other things going on in their lives or workplace during work hours; so we need strategies for increasing engagement with our messaging across all channels including social media platforms like Facebook Messenger which has become one of largest sources of traffic for many businesses today due to its ability deliver targeted advertisements directly into users' newsfeeds whenever they log-in throughout the day long which can be very effective way increasing sales conversions while keeping costs down compared traditional methods using Google Adwords campaigns which can get expensive over time since targeted keywords cost money so unless advertisers willing…

 

Make Your Database Clean

Clean data is important for good marketing results, as well as your customer experience and relationship. It’s also key to your business reputation and performance.

Improve Your Sender Score

Sender Score is a metric that is used to measure the risk of sending an email to a recipient. It's used by ISPs (internet service providers) to decide whether or not they should accept or reject your email. The Sender Score is calculated based on several factors, including:

  • The reputation of the sending domain name

  • The reputation of the sending IP address

Avoid Getting Blacklisted by ISPs

ISPs are currently using a variety of methods to detect and block spam, so it’s important to ensure that your emails aren’t blacklisted by them. One method is examining the IP address used by the sender. If they see multiple emails from this address come in at once with similar content, they will blacklist it as an automated bot sending out a bulk emails (you should be doing this anyway). Another method is examining the domain name used by the sender. If there are multiple domains on one IP address sending out mass mailings, then that can also get you blacklisted for being a bulk sender/spammer (again something you should already be doing).

Finally, ISPs may look at individual emails themselves and determine whether or not they look like spam based on their own criteria. For example: if an ISP finds that all of your emails contain HTML links within their text body content but none of those links actually go anywhere when clicked on…then that might raise some flags about what kind of person was trying to send them those messages in hopes of improving their SEO rankings and maybe even get them blocked altogether!

Save Time and Money.

While you may spend a lot of time manually validating email addresses, you can save that time and money by automating the process. When you have an automated email validation system in place, you don’t have to worry about spending hours each day going through a long list of emails. Instead, your system will take care of it for you while freeing up your time to focus on other tasks.

Reducing the number of incorrect emails that are sent out, saves companies both time and money since they aren’t wasting these valuable resources on sending messages to people who aren't interested in receiving them or even know what they're talking about when they get them! This also reduces waste because unwanted messages end up being deleted instead of reading by recipients who don't want them anyway!

Find out how your business can benefit from accurate email data.

  • Reduce bouncing rate

  • Prevent spam and bots

  • Avoid fraudulent transactions

  • Improve marketing performance

  • Give a better customer experience

Email validation is an important step in the email marketing process. If you don’t validate your email lists, you will end up with a large number of invalid emails that can result in various problems for both the sender and receiver. Here are 10 reasons why it is so important:

Conclusion

Email validation is important for a number of reasons. It helps to ensure that only valid emails are entered into your system, which can protect you from spam and other malicious activity. It can also help you to avoid bounced emails and improve your deliverability rates. Email validation is quick and easy to do, so there is no excuse not to do it. To get started, simply download our free email validation tool. For example Finder.io by 500apps.com where you get both email verifier and email validator as well in one tool.

 

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