The \'influencers\' have taken a new perspective for thousands of brands and users within social networks. These new characters are being highly sought after, since they not only share videos, but also publish creative content for social networks , where they sponsor a specific brand and / or product. Therefore, if you are considering seeking or want to be an influencer, what is influencer marketing about ?
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How do the \'influencers\' emerge?
In the mid-2000s, companies had spokespersons or brand representatives, who sought to promote their products and / or services in an interactive way. However, times have changed and now, social networks have caused digital marketing strategies to take a 360 ° turn.
Along with the creation and appearance of social networks, influencers also began to be born. Many of them began creating content for social networks , such as Facebook or Instagram, and began to have a new impact among adolescents and young people. For this reason, brands bet on promoting their products and / or services through these new brand ambassadors for the digital age .
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Now, when we enter different social networks such as Facebook, Instagram, Tik Tok, among others, we can see the \'stories\' of influencers promoting products for young people, who is the audience that navigates the most in the virtual world.
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What should you know yes or yes about influencers?
Whether you are looking for or want to be an influencer, you should know these recommendations and data that can contribute better knowledge to your digital marketing strategy .
1. It takes creativity and dedication
Whether you want to be an influencer or if you are looking for a digital brand ambassador, it is important that you know how to use 100% creativity , since almost all the content that is published on social networks must attract the attention of the target audience. In addition, over time, you will see that it is essential to provide dedication to develop a weekly or monthly planning , to be more organized and learn the best digital strategies.
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2. Almost 99% of influencers work with brands
According to an article published by the BBC, it was identified that almost 99% of influencers work with brands , and share their values through their publications. This is because brands are choosing to create Social Media strategies , and to meet their objectives, they must bet on working with influencers, who have a large number of followers, and who can transmit their messages in a more entertaining way.
3. TikTok is the boom of influencers
There are many social networks most used in 2020 that are being a success, and the one that stands out the most is TikTok . Within the world of digital marketing, this social network has become one of the favorites for thousands of influencers, who have a greater connection with young people. It is estimated that during this pandemic, more than 86% of young people have had a greater impulse to buy.
4. Influencers prefer monetary compensation over redemption
When a brand contacts an influencer it is important that there is an agreement so that both parties can work satisfactorily. There are different ways to reward the services of the digital ambassador, for example, a monetary compensation or exchange. In fact, 61% of influencers prefer to receive financial compensation.
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5. An influencer can dedicate himself to the world of social networks for a long time
In the previous point we explained that many influencers prefer financial compensation . This is because these social ambassadors can receive favorable economic income just for promoting a brand, product or service. But, if you think that being an influencer is an easy job, you are wrong. Behind each publication, there is a weekly or monthly planning work, which must be followed to meet the objectives.
6. Instagram follows the favorite platform to interact with followers
Instagram is still one of the favorite social networks to interact with followers. This indicator allows brands to bet on publishing entertaining content with a sales approach, through influencers. Currently, one of the strategies they use is Instagram Live , where they provide workshops to do at home during this pandemic.
7. Most advertisers believe that working with influencers is effective
84% of advertisers believe that working with influencers is effective , since they allow you to connect with followers, and where you can get potential consumers and customers. Therefore, more brands are betting on using this digital marketing strategy to meet brand objectives.
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8. More brands are increasing their budget to improve influencer marketing
If you are a brand, you must take this statement into account. In fact, brands like Nivea, Ripley, Saga, among others are having a good impact among their followers. What they are doing is improving their monthly, quarterly or semi-annual budget to improve influencer marketing.
9. Improve and increase conversion and traffic
Within the digital marketing objectives, it is important to achieve a good conversion rate and qualitative traffic to improve the branding of the brand, and thus position itself among the competition.
10. You can also increase the SEO positioning of your website
If you want to improve SEO positioning , influencer marketing can be a great option to meet this goal. For example, many influencers post the link of the brand\'s website below the Live Streams, which allows all followers to know more about the brand, and increase web traffic.
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11. Finally, they help you increase sales on social networks
All the actions that we are taking help us to meet one of the main objectives for many brands: to sell. So, influencer marketing also allows you to increase your sales on social networks , thanks to all the relevant content that the influencer creates in relation to a product or service.