While onsite optimization is crucial, strengthening your offsite SEO can really boost overall search visibility and traffic. Here are 11 tactics to improve external ranking factors:
1. Guest Blog on Industry Websites
Reaching out to write guest posts for popular blogs in your niche helps earn high-quality backlinks and raises brand awareness. Ensure the sites accept guest contributors.
2. Get Listed on Relevant Directories
Directories like Yelp, Manta, and industry-specific ones provide a backlink opportunity while making you more discoverable locally and by topic.
3. Participate in Forums and Groups
Being an active member on relevant forums and groups like Quora and Reddit allows you to link back to your content in a natural way when helping others.
4. Leverage Social Media Engagement
An active presence on social media channels like Twitter and LinkedIn leads to shares, mentions, and potential backlinks to your site. Use keywords and relevant links!
5. Do Outreach for Links
Contact publishers and webmasters of high authority websites in your industry about earning a link from relevant content of theirs. Offer unique data, stats or assets.
6. Create Link-Worthy Assets
Develop resources like online tools, research reports, guides, and quizzes that provide value and are worth linking to by others.
7. Claim and Optimize Profiles
Properly fill out and link to your website from profiles on sites like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and more.
8. Publish on 3rd-Party Platforms
Contributing articles on sites like Medium and Industry News provides affiliate links back to your website.
9. Local Citation Listings
Having complete and consistent NAP info on local citation sites reinforces your business info for local SEO.
10. Sponsor Influencers
Work with relevant bloggers, YouTubers, and social media influencers to seed backlinks through sponsored content partnerships.
11. Evaluate Competitor Links
See where rivals are earning high-quality links using tools like Ahrefs and pursue link placement on those sites.
Don't neglect optimizing offsite factors to take your SEO results to the next level this year. Which of these strategies resonate most for your brand?
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