Exhibitions are a great way to sell, promote your products and interact with your customers. Also, it gives the experience of seeing your product compete with others, and you can know what to improve. However, it's not as easy as it sounds. You must work extra to ensure you have a crowd to sell and sample your products. With all the noise from your competitors, this might be difficult. Therefore, here are 15 clever ways to attract more people to your exhibition stand.
- You Need To Prepare
Ensure you prepare for the day and invite people before the actual. Additionally, take advantage of social channels to promote the event and direct attendees to your booth.
- Engage your Customers
The best way to grab your visitors' attention is by engaging them. Competitions are great since people like to win. Therefore, you can have some fun games such as the prize wheel with instant or grand prizes to ensure your customer pays attention to your products.
- Promote Your Booth
In this social media error going live is easy. Therefore ensure you remain visible on social media during the event and create hashtags to make it a trend.
- Take Lots of Photos
Encourage your customers to take photos and post them on their walls. This will create draw attention to your booth.
- Use Technology to Your Advantage
Use attention-grabbing LED screens to make your booth visible. Therefore, potential customers won't struggle to locate your booth.
- Offer Something Unique
Most people will have giveaways for customers to sample their products. In addition, you could offer refreshments such as coffee, ice cream, or juices to keep your customers longer.
- Reward your Staff
Ensures your booth has enough people to deal with a large number of people simultaneously. Also, you need to reward them and appreciate their efforts.
- Provide a Resting Place
People will get tired from walking and standing. Providing a resting area can draw people to your booth, where they can sample your products as they rest.
- Offer Free Wi-Fi
Make it inconvenient for your potential customers to interact and update their social media by giving free Wi-Fi. But ensure it's secure.
- Create a Theme
A theme showcasing different settings can help customers understand your brand.
- Be Unique
Create a different environment to help your booth stand out. Ensure it represents your brand.
- Bring the Best Team
Music brings people together. Instead of playing old-school hits in the background, you can bring the DJ or the karaoke guys to entertain your visitors.
- Provide Mobile Charging Points
People want to be on the phone constantly, and offering a charging point brings them right to your doorstep. However, you have to let them know.
- Bring a Celebrity
Well, people pay to see celebrities and will flock to your booth to see one for free. You can work with a musician or comedian.
- Know your Stuff
People will come to your booth for all the antiques but will get moving if they don't understand what you're selling.
Attracting people to your booth takes work and creativity. However, don't forget to promote, entertain and inform your visitors.
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