If you want to get the best returns out of content marketing, you need to pay special attention to the copy you write. The words that you write can deliver the best possible outcome for you out of the content marketing efforts. That’s why we thought of sharing 25 actionable tips, which you can follow when writing content so that you can end up with boosting your conversions with ease.
- Include power words
If you can include power words in the copy, you will be able to make it compelling. On the other hand, power words can help you to evoke the emotions of people who go through your content. Along with that, you can get them to purchase what you offer.
- Share the main message within the first paragraph
People in today’s world don’t have time to go through lengthy pieces of text. Therefore, you need to make sure that you are sharing the main message within the very first paragraph. Then you can grab the attention of a reader with ease.
- Use visuals instead of words
Visuals can convince a reader faster than words. Therefore, you need to use visuals instead of words whenever applicable.
- Highlight value over the process
You can make your content process-oriented or value-oriented. Out of these two options, you need to make sure that you share the value associated with your offer to make the content more compelling.
- Refrain from vagueness
You should never be vague with your copy. You need to write to the point and make sure that you highlight the important message that you wish to deliver.
- Make the second headline specific
If there are two headlines, which give out the same message, people will tend to trust in the second headline. That’s because it is more specific. Hence, you should always try your best to keep it specific.
- Use questions
If you can include questions in the copy, you will be able to guide the readers effectively. This is the right way to write conversion-focused content. That’s because they frame a response.
- Use bucket brigades
Using bucket brigades is an excellent method available to grab attention. For example, you can use colons within the next. Or else, you can write down ideas in the next line as well.
- Write content for fifth graders
While writing a copy, you need to make sure that you write it for the fifth graders. In other words, simple words must be used. You should remove jargons as well.
- Make it clear
This may sound like an obvious tip, but most of the writers tend to ignore this. Your copy should be clear and concise. Then you can easily communicate the core message.
- Refer an authority
You should include information that is obtained from recognized authorities. Then you should include appropriate references. This will help you to build trust.
- Use jargons in an effective manner
You shouldn’t completely refrain from the usage of jargons. You can think about effectively using them. If you target experts, you can use jargons without thinking twice.
- Fine-tune all headlines
The headlines should be fine-tuned accordingly so that you are delivering the appropriate message through them. This can help you to create conversion-oriented content.
- Use numbers in headlines
If you can include numbers in headlines, you can make them more concise. It has been identified that the headlines with odd numbers tend to receive more click through rates. You should never ignore this.
- Ask questions from readers
You need to ask questions from the readers as well. Then you can easily engage with the audience. Along with that, you can increase click-through rates.
- Incite, scare, and surprise the readers
You can highlight a threat to the readers. Then you can make them feel excited, anxious, or angry. Along with that, you can make the content more engaging.
- Be exact with a call to actions
You should be exact with all the call to actions that you include in the copy as well. Then you can provide a feeling of confidence for the readers to go ahead and click. Along with that, you can easily improve your click-through rates.
- Offer trial periods
Your prospects will anyway have fears and doubts when going through the copy. This is where you can provide a trial period and highlight it through the copy. Then you can give the chance for the prospects to try what you offer.
- Trigger emotions and motivate
If you can trigger the emotions of readers, you can easily motivate them. For example, you can highlight the fear of missing out. This is an excellent motivator.
- Highlight self-improvement
People are always looking forward to improving themselves. Therefore, you can highlight self-improvement and share your offers with them.
- Add urgency
Limitations on availability and time can be used to add urgency. Then you can easily get more click through rates out of your copy.
- Segment the audience
Based on the offer, you can segment the readers to different areas and write specific content. Then you can make life easy for the readers who go through the content.
- Eliminate distractions
No distractions should be present within the copy you write. Instead, you need to keep the reader focused only on the sales copy you have written. This is where you should be mindful about link building.
- Add testimonials
Testimonials are an effective method available for you to add more value to the content. It can help you build customer trust. Hence, you can add testimonials and endorse what you offer.
- Give bits of advice
Instead of delivering sales pitches through the content you write, you should focus on giving advice. Then you will be able to deliver something valuable to the prospects and expect returns out of them.
