In the past few decades, the internet has transformed from a novelty to arguably the most influential landscape of our time. Everything from sharing family photos to buying groceries to booking a vacation can be accomplished online—not to mention online shopping. As our collective online presence booms, so does our ability to do more in the digital world.
Digital literacy is the ability to convey, find, and evaluate information online, a skill each new generation develops further. A society that’s more digitally literate is more capable, so what does that mean for your marketing strategy? Here are three ways to help your brand grab consumers’ attention in a digitally literate market.
Seek Out Experts, Not Influencers
When social media first skyrocketed in the early 2010s, brands began partnering with influencers to promote and sell their products, changing the digital marketing landscape. However, as the internet becomes saturated with more and more “micro-influencers” and social media scams, a large following is no longer the stamp of approval it once was.
To boost your company’s credibility and drive conversions, seek out reviews and endorsements from qualified experts, not influencers. Connect with experienced professionals in your industry by partnering with a complete product education platform that also acts as an explainer video production company. The right partner can connect you with their vast network of experts ready to create impactful content, engaging reviews, and informational videos for your brand.
Take a Multimedia Approach
The marketing landscape is constantly growing and changing—make sure your brand can keep up. Choose a diverse marketing strategy tailored to your client demographic, considering that video content is most effective.
A creative partner that offers video production services can help you create content for much more than just your social media platforms. Videos featuring qualified experts can enhance your product detail pages, marketing emails, and even in-store experiences. By reaching customers across a variety of platforms in multiple mediums, you can appeal to a wider audience, create a more authoritative brand, and, ultimately, build trust.
Create Engaging Content
A virtually endless stream of ads, content, and information surrounds online consumers daily. Your content should be engaging, high-quality, and concise to cut through the noise, as digitally savvy consumers are more likely to be wary of an approach they’ve seen time and time again.
Fortunately, you don’t have to become an award-winning film director to create engaging video content for your brand. Explainer video companies have the equipment, the expertise, and the resources to help your brand produce eye-catching content that appeals to an increasingly informed market.
The average internet users are far savvier than they were even just a few years ago. To stand out in an ever-changing digital landscape, cultivate an expert-led marketing strategy.
About The Desire Company
Building trust with your consumer base is a core part of establishing brand loyalty. To help your brand thrive in the digital marketplace, authenticity is paramount. With the FTC’s crackdown on fake reviews and the #deinfluencing trend, consumers have shown that they value unscripted opinions and honest advice from credible sources above all else. The Desire Company is ready to help your brand go beyond hollow product recommendations from celebrities, paid influencers, and pseudo-experts. They’re more than a typical video production company or creative agency. The Desire Company is a complete product education platform that can match your brand with industry experts in their Pro Community, combining content strategy, expert vetting, video embed technology, and multi-channel media distribution. It’s the perfect way to keep your audience informed, not influenced.
Create compelling content for digitally literate consumers at https://brands.thedesirecompany.com
Original Source: https://bit.ly/3wrzYz6
