Another year has come to an end. Through all the successes and challenges of 2023, you’re ready to start 2024 on the right foot. Whether you’re a dentist running your own practice or a professional at a real estate firm, this January, one of your priorities is to kick off your 2024 initiatives.

As you kick off your 2024 initiatives, you want to ensure nothing falls through the cracks. Countless “little things” can have a major impact on the success of a small business. For example, having dentists malpractice insurance—or not—can be one of those “little things.” As you look ahead to 2024, here are a few things you don’t want to overlook.

Review Your Insurance Policies

This is a common tip for small businesses everywhere. It’s common because it’s so important. If you haven’t yet reviewed your business or professional insurance coverage, now is a great time to do so. It’s something you can do at any time, but it’s one of those things that can easily slip to the back burner, especially as you plan and focus on other initiatives right at the start of the year.

It doesn’t matter if you’re running a dental office or you’re a nurse at a private healthcare clinic: review! This kind of information can impact your decision-making. When you have any kind of general liability coverage or nursing malpractice insurance, for instance, you need to know how you’re covered in the event you need to file a claim or otherwise utilize your policies.

The start of the year can also be the ideal time to add new insurance policies if there are any coverage gaps. For professionals, like individual dentists, surgeons, RNs, and so forth, it might be time to add their own malpractice insurance policy if they don’t already have one. Malpractice insurance for RN or hygienist roles is another thing that can be easily overlooked. But you can start 2024 by making sure it’s not something that’s overlooked!

Get Your Tax Situation in Order

For a lot of individuals and businesses, tax season is starting in earnest. Now is the perfect time to get your tax documents ready to go. Whether you’re taking on your taxes personally or hiring a tax professional to handle the details, having receipts, employment forms, investment sheets, and all financial documentation ready to go can save a lot of time.

If you’re in a complicated tax situation—you owe back taxes or you’re missing crucial documentation—working with a tax professional can be essential. Don’t make any guesses if you don’t have to. When you do, things can slip through the cracks. Tax codes at both the state and federal level are always changing and working with a pro can ensure you stay ahead of any unforeseen changes.

Refresh Your Digital Presence

A lot of small businesses still have limited or infrequent online presence. Going into 2024, it’s time to dust off the digital cobwebs and get back on the World Wide Web. From digital marketing to simply having a blog, there are many little things you can do to get your name out there, whether you’re targeting local customers or you want a national reach.

Having an updated and accessible blog, for instance, can make a difference. Having a blog can be a great way to drive online traffic to your website. The key is to have useful content that your customers, patients, or potential customers can use. Show them why your small business is an authority in what you offer.

For example, what sets you apart as a local real estate firm? What problems can you help your clients solve? What makes you a local expert? These serve as your starting points. Once you get the ball rolling, it has the potential to snowball into something even bigger. If you’re a real estate firm serving a specific area, why not highlight local restaurants? This could be an ongoing feature of your website—and one that garners serious attention!

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