In this day and age, everyone who owns a business is likely to be selling their goods and services online. If you are in e-commerce, you are lucky in the sense that, as an entrepreneur, you have many ways to reach out to and interact with your customers. Your business should be available across different social media platforms to be a tech-savvy company. If you want to learn how to grow your business online, e-commerce web development is a tool that can help.
E-commerce has helped many small and growing businesses make a mark by allowing them to connect with customers through diverse and more efficient distribution channels for their products. In fact, many retailers (such as Amazon, Wal-Mart, e-Bay, and Ali Baba) have been able to emerge as leading businesses through e-commerce web development.
Here are some of the most common approaches to custom web development for online businesses.
1. A website that uses an e-commerce plugin
Many businesses use an e-commerce plugin such as Woo Commerce to sell their products online. Woo Commerce is so popular with retailers because Word Press remains the top Content Management System (CMS) chosen by retailers all over the world. Woo Commerce allows you to turn your website into an online marketplace, i.e. an e-commerce store.
You should consider using an e-commerce plugin such as Woo Commerce if you are a business that sells a limited selection of products. Selling a limited amount of products means that you won’t need to add advanced e-commerce features to your website.
If your website also relies on a weekly or monthly blog for marketing and content creating purposes, getting an e-commerce plugin is a good idea because you will be able to manage the blog with an easy-to-use Content Management System.
Furthermore, you’ll be able to maintain your website on a relatively low budget since using an e-commerce plugin will slash costs. You would otherwise need to spend far more money on outsourcing web development to a company. With an e-commerce plugin, you will need to hire developers only on a part-time basis. You’ll also have more control over your e-commerce website.
If you want to hire a company for web development services, check out Xpeer. We’re one of the top custom software developers used by many leading businesses. You can check out our B2B business reviews on our website.
If you want to choose an e-commerce plugin for your online business, you will need to hire a Word Press developer to install the e-commerce plugin and set up your website. At Xpeer, we are one of the top Word Press web development companies used by many online retailers.
Once your website is up and running, you will pretty much have full control over your online business and can devise marketing strategies to appeal to your consumers. From time to time, you will need to hire a developer for further website development.
2. Use paid e-commerce platforms
Hosted e-commerce platforms such as Shopify offer an easy start for online retailers who would prefer their e-commerce platform to provide a ready-to-use, reliable e-commerce solution. Shopify is a subscription-based software that allows users to set up an online store to sell their goods and services. It is extremely user-friendly and syncs your stock and inventory so that you can manage your online business from any mobile device, no matter where you are.
At Xpeer, we rank amongst the top Shopify development companies. You can reach out to our web developers if you want to use Shopify to set up your online store.
3. Try self-hosted open source e-commerce platforms
Self-hosted open source e-commerce platforms allow businesses to draw on a wealth of tech knowledge accumulated over the years by a sizeable community of e-commerce developers.
You’ll have access to ready-to-use e-commerce solutions, but will remain in full control when it comes to the data, architectural, and design aspects of your online business.
Here are some reasons why you should consider this type of e-commerce solution for your online store:
- If you’re a larger business selling many products, you’ll be able to manage a large inventory and sell through multiple channels from the same inventory.
- You’ll be able to offer discounts, gifts and incentives such as vouchers, create complex products with custom features, and differentiate between different groups of customers based on things like spending, visits to your store, frequency of orders, et cetera.
If you want to run your online store using a self-hosted open source e-commerce platform, get in touch with us to hire a qualified web developer who will be able to set up your online business for you.
4. Custom e-commerce development
This option is good for retailers who wish to forego ready-to-use e-commerce solutions and build their own custom web application. You can choose this option if you are confident in your ability to create your own online store from scratch and wish to have full control over you store’s development. If your store does not quite fit into the mold of a typical online business, this option may be for you.
Grow your business by leveraging crowd intelligence with Xpeer
Do you want to grow your business by using crowd wisdom? You can get started with us at Xpeer. A Swiss-based startup, Xpeer has an AI-backed intelligent B2B cloud system that allows you to source vet, match, and engage some of the world’s biggest businesses. One of the best IT recruiting companies, Xpeer is made up of a dedicated team of web developers, academics, and leaders in business.
If you’re looking for professional web development services by one of the leading software testing companies, visit our website.
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