Turning to a complete product education platform that also acts as an explainer video production company can take your product marketing efforts above and beyond what simple text or images can do. Explainer videos help educate potential customers, manage their expectations, and build trust in your brand and product. Using dynamic video content as an essential part of your product marketing strategy can pay dividends by driving conversions and reducing returns. Here are four reasons why you should prioritize explainer videos.
Educating a Consumer Base
When searching for explainer video companies, you want to find a partner that features industry experts in the videos. A product education platform with a vast network of professionals is the easiest way to create content that showcases the experts’ credibility and educates your consumer base. Industry pros who know and use your products are able to speak with more authority than a random user. They will know the use cases, tips and tricks, and how and why to use the product. A chef, for example, can offer more qualified opinions on kitchenware and how to properly use your products than an untrained home cook. That’s why they’re the perfect source to help the home cook understand how the product fits into their routine.
Managing Expectations
Expert testimony can also manage expectations. One of the top reasons consumers return products is that it didn’t match their expectations. Clearly explaining the product and giving a comprehensive picture of how and when to use it can help them understand if the product meets their needs. Therefore, they’ll know what to expect when they buy it. If it isn’t what they need, they’ll know not to buy it, and you won’t lose money on the return. If it is what they need, they can buy your product, love it, and leave feedback.
Connecting With Potential Customers
In today’s digital world, being authentic is important to consumers. They want to connect with a brand or product, but it’s hard when there is little to connect to. The authenticity and credibility of experts are more effective than the reach of an influencer. An expert’s credibility helps your customer base connect to your brand. You can even combine this with the reach of an influencer. In a video, an expert can teach the influencer how to use a product or style a new clothing collection. Then, you have an impactful collaboration that connects with a wider range of potential customers.
Offer Authentic Reviews
You should also make sure your partner offers video production services that include authentic reviews, which pair well with educational content. Using the same experts from your educational content, your brand can share honest, unscripted reviews from a source that has the credibility and authority to offer qualified opinions. By giving an accurate portrayal of your product, your brand recognizes there is always room for improvement and growth, rather than simply just promoting all the best parts about your product. This helps the audience connect with your brand, gaining their trust in your brand and product.
About The Desire Company
One of the keys to establishing authentic brand loyalty is building trust with consumers. It’s essential for thriving in the digital marketplace. From the FTC crackdown on fake reviews to the #deinfluencing trend, it’s clear that consumers value honest advice and real feedback more than ever. The Desire Company can help your brand level up from the usual product recommendations from celebrities, paid influencers, and pseudo-experts. The Desire Company is so much more than a standard video production company or creative agency. They’re a complete product education platform, combining content strategy, video embed technology, expert vetting and matching with their vast Pro Community, and media distribution. Partnering with The Desire Company means you get to tap into the vast knowledge of industry experts. The result? Stronger consumer confidence that drives conversions.
Learn how The Desire Company can help you produce explainer videos at https://brands.thedesirecompany.com
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