Companies are seeking solutions that not only manage customer relationships and data but also provide a 360-degree view of the customer, capturing interactions and surfacing information for better communication. The significance of Top-rated CRM platforms lies in their ability to make communication flawless and comprehend the buyers\' needs more deeply, leading to more effective interactions and improved customer relationship management.

The CRM software market is booming, set to grow by 12% over the next five years, aiming for a massive $129 billion by 2028, a substantial rise from $69 billion in 2020. Most businesses now see a standard return on investment (ROI) of $8.71 for every dollar spent on sales CRM software. The adoption rate of CRM systems is also impressive, with 87% of businesses now using cloud-based best CRM software in Kolkata and 81% of users accessing their CRM from multiple devices.

Let’s delve into the top 4 Top-rated CRM platforms that your business needs in 2024, providing insights that will help you make informed decisions for your CRM investments.

Cliky CRM: Best CRM Software in Kolkata

Cliky CRM is tailored to meet the evolving demands of businesses in 2024 and is referred to as a Top-rated CRM platform. It\'s more than just a CRM; it\'s an all-encompassing suite designed to overhaul your sales strategy through a blend of CRM, Sales Force Automation (SFA), and robust management tools.

Features and Functionalities:

• Cliky CRM offers a unified platform for lead management with automated alerting systems and strategic recommendations for lead closure.
• It’s equipped with advanced AI features, including lead scoring and predictive analytics for conversion likelihood.
• The system boasts of real-time sales insights and intelligent lead scoring, enhancing team performance and forecasting.

Unique Selling Points:

• As the Leading CRM software provider, Cliky Sales Cloud sets itself apart with Map Analytics and features like geo-tagging/fencing, offline data capture, and AI-enabled trend alerts.
• It offers a dynamic customer journey mapping that adapts in real-time, adjusting customer touchpoints based on interactions and behaviors.
• Another standout feature, Gamification, introduces a competitive edge to sales, incentivizing performance with titles and rewards.

Pricing Structure:

For detailed pricing, Cliky encourages potential customers to reach out directly for a personalized quote that matches the specific needs of their business.

Zoho CRM

Being the Top-rated CRM platform, Zoho CRM brings a multitude of features and functionalities to the table, designed to cater to businesses looking for a comprehensive customer relationship management solution.

Features and Functionalities:

• Zoho CRM being the Leading CRM software provider, offers a robust set of tools that allow for detailed contact management, giving businesses a clear view of their interactions with customers and potential leads.
• It includes multi-channel communication, enabling teams to reach out to clients via email, phone, live chat, and even social media from within the platform.
• Sales automation is another key feature, helping teams reduce time spent on repetitive tasks with workflow automation, lead scoring, and the unique Blueprint feature that guides salespeople through predefined processes.
• Zoho CRM also provides powerful analytics and reporting tools, allowing for a deep dive into sales trends and performance metrics, enabling data-driven decision-making.

Unique Selling Points:

• One of the standout aspects of Zoho CRM is its AI-powered assistant, Zia, which offers predictions on trends, and lead conversions, and even suggests the best times to contact customers.
• Zoho\'s customizability is also a major selling point; businesses can tailor the CRM to their specific needs with custom fields, modules, buttons, and workflows.
• Integration is seamless with Zoho CRM, as it connects effortlessly with other Zoho apps and a multitude of third-party applications, making it a versatile addition to any tech stack.

Pricing Structure:

Zoho CRM\'s pricing is competitive, offering a range of plans to fit various business sizes and needs. It starts with a free version for a limited number of users, which is particularly appealing for small businesses or those just starting with CRM software.

Freshworks CRM

Freshworks CRM, often recognized for its customer support capabilities, has evolved to offer a broad suite of features that cater to various customer relationship aspects.

Features and Functionalities:

• At its core, Freshdesk CRM provides a ticketing system that captures customer queries from various channels and organizes them into a unified ticketing interface for ease of management.
• The platform includes an AI-powered chatbot that can resolve common queries and collect customer information before passing more complex issues to human agents.
• Automation features streamline the workflow, with options to auto-assign tickets based on agent workload or expertise and trigger actions based on customer behavior.
• Freshdesk CRM’s analytics dashboards give insights into support operations, customer satisfaction, and individual agent performance, which can drive strategic improvements.

Unique Selling Points:

• Freshdesk CRM offers a ‘Team Huddle’ feature, allowing agents to discuss and resolve complex support issues collaboratively within the ticket interface.
• It also boasts of ‘Field Service Management’ (FSM), enabling businesses that require on-the-ground support operations to dispatch the right person with the right skills to the customer’s location.
• ‘Omniroute™’ capability ensures equitable distribution of workload among agents across all customer support channels.

Pricing Structure:

• Freshdesk CRM’s pricing is tailored to accommodate businesses of different sizes and needs, starting with a free plan for basic requirements.
• Moving up, the paid plans offer advanced features like time tracking, CSAT surveys, session replay, and more extensive reporting and analytics.

Zendesk CRM

Zendesk CRM is the Leading CRM software provider and is known for its robust features and functionalities, tailored to enhance customer relationship management for businesses.

Features and Functionalities:

• Omnichannel Support: Zendesk CRM offers seamless integration across multiple communication channels, including email, phone, chat, and social media. This ensures that customer interactions are managed effectively, irrespective of the channel.
• Automated Workflow: The platform allows for automated ticket routing and responses, ensuring that customer inquiries are addressed promptly and by the right team member.
• Customizable Dashboards and Reporting: Businesses can customize their dashboards and create detailed reports to gain insights into customer interactions and support performance.
• AI-Powered Assistance: Zendesk CRM employs AI technology to provide suggestions and automated responses, making the handling of common queries more efficient.

Unique Selling Points:

• Ease of Use: Zendesk CRM is renowned for its user-friendly interface, making it accessible for businesses of all sizes.
• Scalability: It can easily scale with the growing needs of a business, from small start-ups to large enterprises.
• Integration Capabilities: The CRM integrates seamlessly with numerous other business tools and software, enhancing its functionality and usability.

Pricing Structure:

Zendesk CRM’s pricing is flexible and designed to cater to the varied needs of different businesses. They typically offer multiple pricing tiers, starting with a basic plan for smaller businesses, and moving up to more feature-rich plans for larger organizations.

Wrapping-up

In the dynamic world of customer relationship management, each of these Top-rated CRM platforms - Cliky, Zoho, Freshdesk, and Zendesk - offers unique features and functionalities tailored to different business needs. Cliky stands out for its advanced AI features and sales cloud capabilities, ideal for businesses focused on sales force automation and lead management. 

Choosing the right CRM is crucial for your business\'s success, and it largely depends on your specific requirements and goals. For businesses prioritizing advanced sales and lead management features, Cliky CRM might be the best fit.