Law firms that thrive, and not only survive, in this age are characterized by their ability to adapt to change easily and effectively. The digital age has changed marketing channels forever. And the legal industry, with all its intricacies, is experiencing major shifts in the way they do business.
Whether you’re an independent lawyer or a partner in a firm, attracting and acquiring new clients will always be the lifeblood of your business. But leads are getting much more difficult to generate by relying alone on traditional marketing techniques like print ads, speaking engagements and referrals.
According to Google Consumer Survey, 96% of people seeking legal advice use a search engine because they would rather do their independent research online first before spending their money on a consultation fee.
Credibility is critically everything in the legal industry. And when you establish an online presence, you are not just creating a sales pipeline, but you are also promoting and positioning your business as a highly credible firm.
With the highly competitive legal market in the country, your private practice won't last long if you ignore what earns your business revenue.
A successful lead generation for law firms is basically establishing the connection between people with legal needs to lawyers specializing in that area of law practice and are in a nearby location so that they can make an appointment for an initial consultation.
Effective lead generation campaigns allow potential clients to find your law firm when needed. And as a lawyer, you should take advantage of the opportunity to be found whenever your leads are searching online. And if you take that chance for granted, you are unconsciously missing out on an incalculable amount of business revenue.
Thus, to put yourself up for future success, it is essential that you create a robust digital marketing plan that integrates the law firm marketing strategies that we will discuss below.
1. Building and Optimizing Your Website
Before the digital era, the Yellow Pages is a go-to resource when people seek legal counsel. Today, the worldwide web comes to mind whenever they need the service or advice of an attorney.
So, your make-or-break moment will be when people see your website for the first time.
Your customers won’t give you a second chance to make a first impression.
Believe it or not, your website is your virtual law firm – their first, most lasting impression of who you are, what makes you stand out above the rest of your competitors and how well you can solve their legal problems. It can also serve as your 24/7 marketing representative.
A well-designed law firm website usually has all the following characteristics:
Aesthetically Appealing
Site design plays a crucial role in attracting and engaging your ideal clients by communicating your intended message.
And how important is a visually impressive site?
Because your window of opportunity is very limited on the internet, you only have seconds to persuade a prospect to stay on your site and explore what you have to offer. Therefore, your website’s form and substance must be appealing enough. And you just don’t want to fall short on this item.
