4 Reasons Why a Logo Design is Important:
When you consider all the factors that go into building a business, brand building may not seem like a priority.
“Maybe I don't need a sign at all,” a small voice whispers in the back of your mind.
Do not listen to that voice; he would not be so wrong. Having a logo is an important part of making your product a success – just by having high quality products and good transfers.
So, why is a logo design important? Because it attracts attention, creates a strong first impression, the basis of your brand identity, is memorable, distinguishes you from competition, promotes brand loyalty, and is expected by your audience.
Let's take a closer look at each of the points below.
1. Holding Attention
As things stand, companies have 2 seconds to assure potential customers that their products are worth considering.
The logo design can quickly grab the attention of the audience and speak to the company's key values in an interesting way. That short period of attention – you know, the one that causes consumers to judge your business by its appearance – can work for you, if you have a strong brand to represent your company.
2. Makes a Strong First Impression
The logo is the company's first introduction to consumers. Properly constructed, it can arouse public interest and invite them to learn more about the company; if not, you have just split the potential customer base and set up your business.
This first impression is your way of quickly communicating ownership over the products you sell or the niche you control.
Do you offer women’s basketball with improved grip? Is your financial advice especially useful for entrepreneurs? Your logo design introduces your company as an authority in your field of expertise from the get go.
3. The Basis for Your Product Identity
Successful marketing is about telling a story that will influence customers' emotions – clearly and simply.
And, while it is true that logo design is only part of a company's product, it serves as the basis for all the product-based narratives.
Colors, tones, fonts – all of this is determined by the story you are trying to tell, and your brand sets the stage for this story.These features will later be translated from your logo to all of your branding items – characters, business cards, prediction pages, sayings – to create a portable, marketable identity.
4. Promotes Product Integrity
As your product grows, your brand will become more and more popular with consumers, and this often creates the impression that you are trustworthy and accessible.
Consider: If you were to buy a pair of sneakers and see a pair of Nike swoosh trousers, you would be ready to purchase them right away. Why? Because with Nike clothing, you know you’re in safe hands; Nike brand you trust. Reliability is built on a well-designed logo, and product reliability is quick to follow.
