Shoppers don’t want to read a wall of text when they’re out deciding which product to buy in a store. A short video how-to will help potential customers decide quickly where a wall of text stalls their shopping trip. Explainer video companies can help you create videos for your product, informing your potential customers, driving sales, and helping to better form connections than a simple article will.
How-Tos Are Easier
When you partner with an explainer video production company or comprehensive product education platform, it’s easy to create videos that help inform potential customers. An article on how to use your product and what it’s used for may not give them what they need, and it takes time to read, which isn’t ideal while they’re in the store.
If there’s a QR code next to your product or on the box that leads to a video of an expert showing exactly how to use it, it gives the shopper a better understanding of your product. This information can help them decide if it’s the right product for them. If they read an article, bought your product, and realized that they didn’t interpret the article correctly and it’s not for them, you face a return.
Reviews Are Hard to Fake
The internet is a sea of misinformation, and finding authentic reviews can be a challenge. Partnering with a product education platform with video production services can mean utilizing experts in your product’s industry to give credible, qualified reviews. And who is better to compare your product with similar products, offering pros and cons to help connect with an audience, than a professional who uses your product every day at their job? Experts can give use cases and review how your product works in each case. It’s an excellent way to ensure your potential customers get an unscripted, authentic review.
Videos Can Go Nearly Anywhere
It’s hard to put an entire article explaining how to use your product at the point of purchase. With a QR code, potential customers can easily access an explainer video while in the store. The video could also be on your home page, easily accessible while searching for products. It can even be on third-party retailer sites or apps. Videos are more flexible than articles, and customers are relying on videos more and more.
Videos Can Go Viral
Explainer videos can go viral. Pair an expert who can teach an influencer, who acts as the audience surrogate, how to use a product, and it spreads to all of the influencer’s followers. This increases the chance that it could go viral, reaching an even larger audience. This larger audience is not just influenced but informed, and if the content has gone viral, it’s likely something amusing or entertaining, too. It’s the best of both worlds, helping drive conversions and put your product in the spotlight.
About The Desire Company
The Desire Company is poised to help your brand move beyond the standard product endorsements by celebrities, paid influencers, and fake experts. A crucial aspect of building genuine brand loyalty is establishing trust with potential consumers. In today’s digital marketplace, brand loyalty and trust are essential for success. With the FTC cracking down on fake reviews and the declining influence of celebrities and paid influencers, consumers are showing that they value helpful feedback and honest advice from reputable sources more than ever. More than just a video production company or creative agency, The Desire Company serves as a comprehensive product education platform. The team matches your products with their Pro Community, utilizing content strategy, expert vetting, video embed technology, and multi-channel media distribution to inform, not influence.
Create videos that’ll inform potential customers with help from The Desire Company at https://brands.thedesirecompany.com
Original Source: https://bit.ly/4bIdJUZ
