Have you been running regular campaigns and seen a reduction in your email metrics? Chances are that your emails are being banned by Gmail or being routed to the spam box, blocking you from emailing Gmail users.
But why is Gmail restricting your mail server if you’ve been following email deliverability best practices and the bulk sender guidelines?
Ways to Stop Gmail From Blocking Your Emails
With over 1.8 billion Gmail users, being the world's largest email service provider may occasionally lead to emails being misclassified as unwanted mail. Gmail, on the other hand, filters emails or sends them to the spam box for a variety of reasons.
Here are a few measures you can take to ensure that your emails reach your Gmail subscriber :
- Implement Email Authentication
- Reduce Gmail Spam Reports
- Clean Your Email List
- Check Your DMARC Reports
Email Authentication
Email authentication is essential for a successful email marketing campaign. Setting up SPF, DKIM, DMARC, and BIMI will not only enhance your email deliverability but will also strengthen your email security and demonstrate to spam filters that you are a respectable email sender.
When configuring authentication, it is critical to provide the IP address of each sending server that will send an email on behalf of your domain by generating a valid SPF record with your service provider. Before sending any future communications, you should approve your sending IP address, third-party IP addresses, and any new IP address. Please keep in mind that emails sent from G Suite or Gmail use a shared IP address, which may influence email delivery.
Incorrect DNS settings immediately raise a red signal for any spam filter and might result in email banning. Before launching your next email campaign, check your DNS records to confirm that your emails are properly authorized.
Reduce Spam Email Reports
Spam complaints have an impact on your IP reputation and the positioning of your Gmail mailbox. If you receive a large number of spam complaints, spam filters may believe you are sending spam emails to Gmail users.
You can prevent spam filter problems by demonstrating to your recipient's email service provider that your mail servers do not deliver spam. Begin by lowering your email volume and frequency of sending. Keep track of your email volume to discover whether your daily sending quota has above the 2,000 limits set by Gmail (500 for trial accounts). If your email quota was exceeded, Google may put your IP address on an IP suspension list.
You may also reduce the number of spam reports by delivering more relevant and targeted marketing emails to your customers. Make use of double opt-in to verify that individuals truly want to receive mail from you rather than mistaking your messages for unwelcome mail.
Cleanliness is the way forward
Poor list hygiene is another reason why Gmail may be blocking your emails. If you buy an email list (which you SHOULD NOT) or haven't cleaned up your list in a while, some of the emails on your list may have typos, misspellings, or be unused.
Email service providers may recycle these abandoned emails and utilize them as spam traps. Internet service providers believe that emails sent to spam traps or incorrect email addresses are most likely unsolicited mail. If you unintentionally message one of those, your email may bounce, which will have a bad impact on your email account, email deliverability, and your IP reputation.
As a result, when individuals sign up for your newsletter, you should employ double opt-in to guarantee that your receiver's email address and recipient domain are not misspelled. If your recipient's email address contains an error or does not belong to them, they will not be added to your list and your email marketing reputation will not be harmed.
Another thing you can do to maintain proper list hygiene includes an unsubscribe link in all of your marketing emails. Unengaged subscribers should opt-out of receiving mail from your email marketing campaigns rather than branding you as spam and harming your domain reputation. Unsubscribe requests should be erased from your list as soon as possible to protect your IP address reputation.
DMARC on-the-mark
DMARC reports are delivered to your email address as an XML file every time you send an email campaign after you configure DMARC.
It is critical to proactively check your DMARC data to determine who is sending emails on your behalf. It will also assist you in tracing unsolicited emails from your domain.
DMARC reports tell you:
- Whose IP address is sending failed emails?
- How many communications from your domain are DMARC-compliant?
- What server's IP address is responsible for sending email for your domain?
- What action a mail server takes (none, quarantine, or reject) when it receives an unauthenticated mail message from your domain?
Use EmailAuth's DMARC report analyzer to make it easier to handle, save, and analyze these DMARC reports.
Our DMARC report analyzer assists you in swiftly identifying any issues impacting the reputation of your IP address. To identify unsolicited mail from your domain, use the DMARC analyzer tool to look for unauthenticated emails that fail DMARC.
Original source: https://www.evernote.com/shard/s373/sh/3fd7b9f9-0894-a1c7-a8a6-7db47d1fb922/adf72c6269bf9395b585ccee5dd90158
