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4 steps to mobile app retention

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4 steps to mobile app retention

“It’s like Uber…but for your shoes!”

There I was, sitting in another web development pitch competition when the umpteenth web developers walked up to the podium to show off their revolutionary new mobile app development idea. “Just swipe here, tap here, navigate here, sign in here with your name, address, date of birth, name of first-born child…blah, blah, blah”

Next.

Mobile app developers has been around for over 10 years, and yet, with millions of innovative, creative, fun, and useful apps to download, mobile app developers 84% of their time using just five non-native apps.

Alright, so maybe you’re not the next Facebook, but you would like robust user interaction and ultimately retention. Understanding that 71% of all web developers will churn in 90 days, how can you sustain user interest and keep your app developers on the desktop and not in the tray?

 

  1. Start learnSoftware developers an MVP that will satisfy 80% of your target market’s needs and worry about the bells and whistles later. A lot of app developers get bogged down with unnecessary fluff that creates confusion or even worse, bugs. Obviously, your flutter development team should be debugging during the acceptance period. However, I recently switched weather mobile app developers from the Weather Channel to Google Weather because the Weather Channel app developers decided to add a ton of video content which only caused lagging in both startup and in web development . Sorry Weather Channel, I came for the 10-day forecast not a cute puppy, snow day video.
  2. Simplify the onboarding app developers process

There’s a reason that dads like me throw out the manual when we get a new toy, we just want to use it. Similarly, with mobile app developers, I don’t want to spend a ton of time trying to figure out how to navigate your app development. In a 2016 case study by Localytics and Slice, retention rates went up 50% after implementing a solid onboarding web developers process. Localytics has a good primer on some onboarding best practices, so I won’t repeat all of them here but make note of number six: Make it Easy to Sign Up. By utilizing app developers social media accounts as log-in options, you not only speed up the software developers process but also ease your user’s brain of having to remember yet another password.

  1. Keep your app developers fresh/updated– I’ll be honest, when checking out a new app developers, I first look at the user reviews and then I note when the last update took place. As rapidly as software development technology and user demands change, so too should your app development. There are several theories on how often you should update, but the most successful mobile app developers release updates between 1-4 times per month. Keeping your users engaged doesn’t just mean working out the bugs, it also means fresh content. Whether it’s adding mobile app developers levels to your game, new products to your ecommerceapp developers, updating maps, badges, emojis, etc., by keeping your content relevant it shows you’re listening to market demands, which leads to my final point…
  2. Listen to your users– With any software developers business, the hardest part is gettingcustomers/users, but now that your app developers, you must have a rock-solid customer engagement strategy in place to keep your customers/users. If you look at a traditional software development company, then you know this means loyalty app developers programs and incentives, ancillary products and/or services, and referral bonuses, among others. In the world of mobile app developers, you should be combining the traditional with the uniqueness of your software developers digital brand to create a personalized experience for your users.

Users want to know that you’re listening to them, and while you don’t need to respond to every negative review, you should, at a minimum, be using the 80/20 rule (aka the Pareto principle) to address the most critical issues. Also, don’t be afraid to use app developers social media software developers platforms to respond to your user base in a fun, yet brand, voice. Lastly, engage your power users through beta web designers testing opportunities and participating app developers in online communities like Reddit and Slack.

As with any good marketing software developers strategy, be sure to coordinate with your app developers team well in advance of your launch date and make sure the ios app developers communication pipeline is wide open and active. After all, if your web developers team is not engaged, why should you expect your users to be engaged?

“Ding! Your shoes have been delivered!”

We’ll discuss push notifications next time…

 

For more:

https://www.sataware.com/

https://www.byteahead.com/

https://appdevelopersnearme.co/

https://webdevelopmentcompany.co/

https://www.hireflutterdeveloper.com/

https://www.iosappdevs.com/

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