Digital marketing is to conduct marketing activities through digital equipment and technologies. By collecting and analyzing the browsing and access history data of websites and E-Commerce sites, we can quickly understand and visualize the needs of customers and perform optimal marketing activities.
There are four main steps to getting started with digital marketing.
Clarification of goals
First, think about what you are doing for digital marketing and clarify your goals. When setting goals, first determine the target products and services, and define what role digital marketing plays in your marketing activities. Next, decide the indicators and numerical targets to measure the results. For example, Increase the number of members by 15% and increase the number of inquiries by 25%. If this is not set, the direction may not be set and it may fail.
STP analysis
Next, STP analysis is performed. STP is an acronym for Segmentation, Targeting, and Positioning. First, Segmentation divides the entire market into customer groups with similar needs. This is used to clarify the concept of products and services. Next is Targeting. Among the markets segmented by Segmentation, determine which market to target.
Creating a customer journey map
The customer journey map is a clarification of the behavior and psychological state of a customer who encounters a product or service in order of actual purchase and clarification. To create a customer journey map, you first need to set up a persona. It is important to set the persona such as gender, age, and occupation. However, when we talk about marketing, we cannot forget about the Wikipedia page and its importance. One can create a wiki page in order to enhance online presence as well as boost the search engine rankings. Creating such a page is difficult and requires a professional approach like the best Wikipedia page creation service.
KPI setting
Next, set the KPI. KPI stands for Key Performance Indicator and can be also known as Key Objective Indicator. This is necessary to measure the evaluation of measures. Setting KPI has the following merits.
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Visualize the progress of goals
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Clarify the evaluation of measures
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Identify problems
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Provide a sense of accomplishment.
