Marketing has shifted in recent years. There’s been a lack of enthusiasm for influencer partnerships, and trust matters more than ever. No matter what kind of product you’re launching this season, utilizing professional video services has become more important than ever.
It’s an excellent way to help build trust, even before your product has hit store shelves. How can you gain trust, educate your audience, and manage expectations before launch? Use these four tips to guide you along the way.
Educate Potential Customer
Your first step is to educate your consumer base. It’s a vital step in helping them understand what your product does, how it works, and how it fits into their life. To do this, you will want to partner with a complete product education platform that also acts as a promotional video production company.
You want to create content that features industry professionals who already understand and use your products. A good example is letting a professional chef explain everything they love about your kitchenware product. They use your product, have first-hand experience, and can share use cases.
A renowned chef who already has built-in credibility based on their real-world experience is an excellent educational source. It can be a more effective solution than an influencer, who consumers might assume hasn’t ever even used your product.
Provide Expert Reviews
Expert credibility extends to reviews. The product education platform you partner with for explainer videos likely also offers product review services. This means they can pair your product with experts who can compare and contrast your product with other similar products. The key is the expert or professional has the experience needed to provide an authentic, authoritative review.
An industry pro’s authenticity is vital for building brand trust. Anything inauthentic can sway customers’ opinions about your brand, especially in the digital age. By including the pros and cons, you can show that your brand isn’t just focused on promoting all the best parts of your product. Instead, it also acknowledges where there might be room for improvement.
Combine Experts and Influencers
Can influencers or celebrities be of use at all in your marketing efforts? They certainly have the ability to reach wide audiences and capture people’s attention. Combining them with experts in a video means you get the influencer’s reach to boost brand awareness while also having the authority of the expert to back the quality of your products.
For example, a video of a well-known fashion designer showing an influencer how to style an outfit using your new collection is an excellent way to harness the power of both influencers and experts. Plus, it means more eyes on your educational content that offers practical advice.
Manage Expectations
One major aspect of featuring experts in educational content directed toward your audience for a new product launch is to manage expectations. If your product launches and it’s not what consumers expect, they will return the product. What can you do to counteract this?
One way to help limit returns is to manage their expectations before they even make a purchase. That means educating them on how your product works, covering specific use cases, and offering tips and tricks to help them use it effectively. If they don’t clearly see how your product meets their needs, you run the risk of them returning your product.
About The Desire Company
One of the keys to establishing authentic brand loyalty is building trust with consumers. It’s essential for thriving in the digital marketplace. From the FTC crackdown on fake reviews to the #deinfluencing trend, it’s clear that consumers value honest advice and real feedback more than ever. The Desire Company can help your brand level up from the usual product recommendations from celebrities, paid influencers, and pseudo-experts. The Desire Company is so much more than a standard video production company or creative agency. They’re a complete product education platform, combining content strategy, video embed technology, expert vetting and matching with their vast Pro Community, and media distribution. Partnering with The Desire Company means you get to tap into the vast knowledge of industry experts. The result? Stronger consumer confidence that drives conversions.
Learn how you can educate potential customers before your product launches at https://brands.thedesirecompany.com
Original Source: https://bit.ly/3VajzJ8
