Thanks to an escalating rate and the cost of product returns, brands and retailers face a significant challenge. The financial and environmental implications of nearly a third of all purchased products online being returned can’t be ignored. Adapting your approach by partnering with a complete product education platform that also acts as an explainer video production company, can help reduce return rates while fostering long-term customer loyalty and satisfaction. Here’s how.
Understand the Root Cause
The rising cost of returns is something that some companies simply choose to accept and have responded to by raising prices, charging for returns, or accepting lower margins. But by understanding the root cause, it’s possible to prevent returns in the first place. More than half of eCommerce returns are due to the product not matching the description and the reviews not matching the actual product. Customers rely on product descriptions, photos, and reviews to help them make purchasing choices, but the eCommerce world is rife with fake reviews and misleading information.
Create Better Descriptions
The first step is to create better product descriptions. Consumers should not be surprised when they open the box. A great way to enhance descriptions is to create content that accurately describes and shows customers how to use your product. Featuring an expert in impactful video content can help better inform potential customers, giving them valuable insights into your product from credible, trusted sources, all before they add the item to their cart. This helps shoppers make the best choice for their needs by making an educated decision.
Manage Expectations
A significant factor in educating potential consumers is managing their expectations. Sizing issues, usability concerns, and functionality discrepancies are likely to result in a return. As noted above, this could be due to inaccurate descriptions, images, or simply a lack of important information about the product. Instead, customers make assumptions when they don’t have accurate information. They’ll anticipate benefits or features your product might not be able to fulfill. Managing these expectations can help avoid returns because shoppers will have a clear idea of what they are getting.
Use Expert Videos
An effective solution to returns boils down to impactful video content. Partner with a product education platform that also acts as a promotional video production company and features industry experts in their videos. This is an easy way to combat misinformation while educating potential customers. How-to videos and unscripted reviews help your audience connect with your brand thanks to the expert’s authenticity and credibility. By improving consumer confidence in their purchase decisions, you can build brand loyalty and trust.
About The Desire Company
Building trust with your consumer base is a core part of establishing brand loyalty. To help your brand thrive in the digital marketplace, authenticity is paramount. With the FTC’s crackdown on fake reviews and the #deinfluencing trend, consumers have shown that they value unscripted opinions and honest advice from credible sources above all else. The Desire Company is ready to help your brand go beyond hollow product recommendations from celebrities, paid influencers, and pseudo-experts. They’re more than a typical video production company or creative agency. The Desire Company is a complete product education platform that can match your brand with industry experts in their Pro Community, combining content strategy, expert vetting, video embed technology, and multi-channel media distribution. It’s the perfect way to keep your audience informed, not influenced.
Find out how The Desire Company can help your brand combat returns at https://brands.thedesirecompany.com
Original Source: https://bit.ly/3UYgjQH
