Consumer trust and confidence in your product is hard to earn. In a sea of options, consumers don’t know which brand to trust, and the overwhelming number of options could paralyze their decision-making process. When choosing a product education platform with the capabilities of a promotional video production company to help with product marketing, choose one that pairs your products with experts. Utilizing experts can help give your product the edge when it comes to winning the trust of consumers. They can help fight the battle against information overload, doubtful shoppers, untrustworthy reviews, and mismanaged expectations.
Information Overload
Shopping for an item can mean wading through dozens of product pages. Even finding a simple kitchen knife can turn into a journey of reviews, prices, and knife shapes. You are likely to float through an ocean of options, giving you decision paralysis.
How can you give consumers what they need to make an informed decision? You need someone with authority to give the information. It needs to be genuine, as well, as consumers can often tell when something is disingenuous. The information needs to be presented simply and efficiently, helping to fight against the overload.
Cutting Through Hype
Influencers are perfect for hyping products, but hype doesn’t inform consumers. Flashy ads, shiny reviews, or sponsored endorsements do nothing to cut through the hype and give actual information—they’re just marketing ploys. What you need are product review services that use experts who already know and use your product. They can give genuine reviews because they have used your products at their job. Because they are experts, they can speak with authority. It’s informing instead of influencing.
Misinformation and Managing Expectations
A random reviewer might give wrong information because they don’t know how to use the product accurately. For example, a popular video channel reviewed a graphics card but did not follow the manufacturer’s instructions. The graphics card received a poor review because it wasn’t used properly. The reviewer used the graphics card only briefly before making a review.
Bot reviews can also be a problem. Fortunately, by utilizing experts who regularly use your product and posting video reviews, you can give consumers an honest, unscripted review of the good and bad, something that is hard to fake. It also helps manage expectations as consumers see someone who knows what they are doing use the product.
Expert Explanations
When you use a product education platform that also acts as an explainer video production company, the results are impressive—especially when it uses experts, so you get high-quality explainer videos. Experts are the best to explain how to use your product because they have hard-earned skills and knowledge of their industry, and that involves using your product. They know the use cases that consumers might need to know, as well as any tips and tricks for making the product work at its best.
A random consumer may not be able to explain how to use your product properly, and they may only use it occasionally. An influencer may be able to hype your product but not explain how to use it with any authority. An expert is the best option for giving consumers confidence that they can—and should—use your product.
About The Desire Company
With honest advice mattering more than ever, consumers seek brands they can trust. Trust is hard to come by, and consumers don’t believe many influencers use the products they hype. The Desire Company’s goal is to provide your potential customers with honest advice and unscripted truth. They use real experts who know and regularly use your products. The Desire Co. is more than just a creative agency or video production company—The Desire Company is a complete product education solution that combines content strategy, expert vetting, and matching with their vast Pro Community, video embed technology, and media distribution. The videos offer qualified opinions and truthful feedback, helping to give your products the necessary authenticity to stand out while connecting with your audience.
Learn how to build consumer confidence in your brand with The Desire Company at https://brands.thedesirecompany.com
Original Source: https://bit.ly/3tXLpg8
