Interacting with subscribers is an essential part of any subscription-based business, no matter the industry. Interactive customers are more likely to post about your products on social media or voice their needs and desires, including ways they think your business can improve. When you get them talking, you can gain helpful insights. The trick is to build an interactive customer base with a variety of techniques. If you create a personable brand with the help of an innovative subscription management platform, your subscribers are more likely to interact with your emails, posts, and surveys. Here are four ideas to help improve your customer interaction.
Invite Feedback by Sending Out Email Surveys
Sending an email survey directly to your subscribers’ inbox is an excellent strategy for increasing interaction and discovering more opinions about your service. To start a customer’s lifecycle on the right foot, send a survey after their first billing cycle. Offer them a bonus of some sort if they fill it out, or provide a free add-on to their mystery box or a discount on the next month of their subscription. If they are willing to fill out a survey after only one billing cycle, they will be more inclined to do so in the future. That way, you can always have a sense of what your customers enjoy about your service and what could be improved.
Don’t Be Afraid to Get Personal and Interact On Social Media
Social media isn’t just for sharing new product releases and promoting sales. It can also be a way to interact directly with your subscribers and get to know them on a more personal level. Whether you oversee the social media profiles yourself or partner with a social media manager, comment and reply to subscriber posts involving your brand or product. This humanizes your brand and makes you more approachable online. It’s an excellent way to build trust and get honest feedback about your products.
Integrate and Test New Subscription Strategies
It’s always important to test out new strategies. Sometimes your subscribers can get used to the same old options and processes, and their interaction levels can drop. If you are constantly striving to improve your service, it can help keep them involved. The right subscription management platform can help you integrate and test these new strategies. When they see you offering these improvements, they’ll feel more inclined to connect and interact with your brand.
Custom Dunning Emails Can Drive Interaction From Unexpected Places
Some common business strategies can be transformed into a personal connection that drives interaction. “Involuntary churn” happens when a card declines or expires, resulting in a lost subscription for your business. “Dunning” is the process of contacting these customers to inform them of a failed transaction. With the right billing platform, you can customize your dunning emails with a personal touch that might catch their eye and drive interaction beyond updating their card information.
About Recurly
If you’re looking for new strategies to grow your subscription-based business, there is no better partner than Recurly. Subscription services have exploded in popularity over the past few years, so you need a subscription management and billing platform to help streamline every step of the journey for your customers. As a leader in the recurring billing industry, Recurly has over a decade of experience managing over 40 million subscriptions. Recurly offers your business a wide range of smart tools and data-driven insights to help fuel your growth and improve the results of your churn rate formula. Whether you want to implement trial subscriptions, incorporate alternate pricing models, or integrate payment gateways for multiple currencies, Recurly makes it easier to take your subscription-based business to the next level. When you want to stand out from the competition, Recurly can help.
Find the data and tools you need to increase subscriber interaction at https://recurly.com/
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