Some of the most informative locations on the internet may be found in the comments sections of news stories (provided you stay off hard news comment sections). There should be seminars on what makes decent furniture, according to a comment from the post “Why Does This Couch from West Elm Suck So Much?”
An more example from the Buzzfeed story “Where can I purchase furniture that won't degrade over time? asks How One Generation Changed the Way We Think About Furniture. For real, as opposed to just for show?”
There appears to be a sizable knowledge gap regarding the purchase of furniture. Millennials are curious about what makes for high-quality modern design furniture. Like the furniture their parents owned, they desire pieces that will endure the test of time.
While many are still in graduate school or haven't advanced past entry level employment, some Millennials are ready for price points above IKEA or Wayfair, while others are desperate for information about what constitutes good quality furniture and where they can purchase it.
Interior designers and furniture dealers: Your call to action is here. Information is in high demand from your audience. It's now up to you to give it. Use your furniture blog to share your knowledge if you blog (and if not, read this first).
To get you started, consider these five subjects.
Dos and Don't of Furniture Shopping
The traditional Dos and Don'ts list is simple to put together and reads quickly. The viewers of furniture blogs appreciate their straightforward advice, such as “do this, don't that.” A list of dos and don'ts might be a wonderful place to start for buyers who are unfamiliar with the process of purchasing furniture.
One way to approach this essay is to frame it in terms of how you think furniture shoppers should behave. Make careful measurements of your space, and don't forget to measure the doors leading into the room (or rooms) you're buying furniture for.
Encourage readers to buy by providing straightforward advice like “Do a test sitting on every couch/chair before buying” and “Don't be hesitant to ask inquiries.”
This will be the first time Millennial shoppers, in particular, have shopped for furniture in a store. Give them the knowledge you wish every customer had before visiting your store, and you might have happier customers.
Fast Furniture
The term “fast fashion,” which describes cheaply made clothing that is designed to break after a few wears and marketed at a very low price, is surely familiar to you.
Because consumers must constantly buy new clothing from manufacturers to replace the items that wear out, manufacturers profit more by creating inexpensive apparel.
The term “fast furniture” is currently popular and describes low-quality, easily broken furniture that is primarily sold at IKEA, Target, Walmart, and internet merchants.
The company's business strategy remains the same: make furniture as cheaply as you can, which will break and drive customers to buy from them again.
It doesn't matter how the industry feels about rapid furniture; it exists and has a place. Fast furniture makes sense for people who lack money for furniture, including college students and new graduates.
This study demonstrates that Millennials are more prone to cross state lines in search of employment and educational opportunities. Why spend money on furniture that can be lost or damaged in a relocation when they don't have the money to pay professional movers?
However, it's simple to get stuck in a rut, and even some furniture that seems durable simply isn't. Writing for The Awl in February of last year, Anna Hezel criticised the $1,200 Peggy couch from West Elm for coming apart after only a few weeks of ownership.
Hezel, who is 28 years old, had never bought expensive furniture before, so $1,200 felt like a reasonable price to pay for a quality item. When West Elm staff members told her that Peggy was only supposed to survive one to three years, she was, to put it mildly, distraught.
When pricing points are a little higher, millennials often struggle to identify fast furnishings. Describe swift furnishings to your readers in your blog and acknowledge its usage.
Discuss the reasons for the furniture's shoddy construction and why it is not long-lasting. Show how a wise investment will result in savings by comparing costs and quality over time.
Furniture Construction
There are some building materials for furniture that are similar to ingredients listed on food labels in that you cannot always tell what they are. Website product descriptions can often be deceptive.
For instance, this couch from Wayfair claims to have wood legs, but if you click down to the Wood Type section, it states No Wood. You can assume that this product is probably not made with real wood at that pricing point.
The majority of industry professionals understand this, but consumers, particularly young ones, do not. Even while they undoubtedly already know they aren't getting genuine wood, they sometimes don't understand why it matters.
The many types of wood, building techniques, and seat fillings can all provide for interesting blog subjects. Describe the construction of various furniture items and the principles of durable design.
Create many blogs on various building styles and an article with hints for identifying shoddy furniture construction. You are, in a sense, taking the consumer behind the scenes to explain the items they utilise on a daily basis.
Style and Furniture
We all strive to be on-trend, yet styles change every few years. It's one thing to replace a shirt; it's another to replace a pricey couch.
Although everyone should acquire furniture that makes them happy, it is important to encourage young consumers to consider how their choices will appear in ten years. They'll still adore the hue, right? Will they appreciate the piece's shape?
Give straightforward trend advice: get neutral, spacious furnishings and current décor. Decor is easier to change and less expensive. The decor can define the room's style if the tables and sofas are of neutral hues and shapes.
Reupholstering furniture is another option to extend the life of a piece. Because they have or expect to have children and pets, who will likely cause some damage to their pricey furniture, many buyers—not just Millennials—feel a little hesitant to invest in nicer furniture.
Although reupholstering is less common, it is still a choice. Good fabric is designed to withstand kids.
Furniture Care
Fast furniture isn't supposed to endure for more than a few years, even with basic maintenance, and Millennials aren't used to caring for their IKEA and Target furniture.
It's time to teach Millennials how to properly care for furniture because we know that frequent cleanings and proper maintenance may preserve furniture in the greatest shape for years to come.
For each post, pick a piece of furniture and offer a few tips on how to maintain it. Talk about how taking proper care of your furniture extends its life and how a little bit of attention can go a long way.
Then give readers some of your favourite cleaning and care products and your best advice on how to use them.
Final Furniture Blog Tips
Make sure to utilise the fantastic information you've created after writing it. To encourage reading among your followers, frequently upload blog entries about furniture to your social media platforms. You may also send out blog updates to customers via email.
Give customers a card with your website link on it so they know where to access your information after you make a sale and mention your maintenance advice on your website. When clients phone with inquiries, direct them to your blog and briefly explain how your content can be helpful.
If you provide personal meetings, send an email with links to your blog before the visit to encourage clients to begin considering their furniture-buying options.
