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Marketing automation solutions are the technological talk of the town in today’s date. Be it the corporate entities or professionals from other industries, marketing automation has penetrated every department. Guess what, even the educators have tasted the perks of this newest technology.

Most schools, universities, and other educational institutions are investing in marketing automation to streamline repetitive, monotonous, and mundane tasks. From sharing updates to sending emails, the tool takes care of every school-related operation. Some promising applications that are leveraged for this purpose are AI chatbots, human resource management software, etc.

Here we have listed down the processes where marketing automation is thoroughly processed.

5 Different school processes that need automation

Automating attendance management: The marketing automation system allows educators to manage and monitor the attendance of the teachers along with the students. Many schools are utilizing this concept to avoid the headache of taking attendance manually. Just a simple login and logout process can store the individual attendance in a database which can further be used to calculating payroll. Recording the time-in and time-out of the teaching and non-teaching staff can even help in offering reports related to overtime calculation and so on.

Automating meeting scheduling: Parent-teacher meetings or faculties meeting all can be automatically scheduled using the automation tool. This is something pretty beneficial as it reduces time consumption and improves work efficiency at the same time. Staff does not require to reach out to the individual members or students notifying them about the meeting. Instead, they can use the human resource management software to share the notification all around.

Automating enrollment process: When you are talking about the education industry, student enrollment for admission or any educational campaign is supreme. They usually face a lot of trouble during these processes. The chatbot for social media platforms or the automation tool simplifies the overall enrollment process. From taking online registration to validating the data, the RPA bots perform the job without creating any hassle.

Automating query solving: Another process where the chatbot for social media platform, website, or messaging apps play a dynamic role is in query solving. Teachers, staff, parents and even students have multiple queries and issues that need to be resolved in no time. The bots embedded into the system allows the users to raise their questions and get them solved within seconds, without any human interference.  

Automating achievement monitoring: Marketing automation solutions guarantee users to monitor the achievements and performances of the students along with the staff. Other than students, you can use this tool to learn about the performance status of your teaching and non-teaching staff. From recognizing their contribution in improving the work productivity to appreciating them and optimizing their performances if required, the tool acts as a masterpiece.

The Bottom Line

Marketing automation, as the term defines it, is a technology that can automate and simplify the overall marketing process. Even schools and universities require this new gem to boost their marketing agendas.

What are your plans regarding school marketing? You can start with a chatbot for social media platform or website to generate leads and use other marketing automation solutions to promote your business.  


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