Using Google Ads nowadays is a must for any emerging or long-standing business around the world. But there are several marketers who find it difficult to do because, even though it can be learned, it requires skills. Since decreasing an ad’s cost-per-conversion, or CPC, is not the only thing you will be handling as a Google Ads manager, it’s time to know a few hacks to drive traffic.
Redirecting specific online traffic to your business’ website is not an easy feat because using the Google Ads platform is a bit intimidating for beginners. This is why we have brought a few hacks to give you that much-needed upper hand and make it easy to drive traffic using Google Ads. So let’s get started with it:
1. Track right or lose your chance.
Tracking means everything when you are using Google Ads day in and day out. People who have just started out might not even figure out the issue with tracking conversions. A majority of accounts don’t even have some kind of tracking set up. This is a serious concern because Google has shared all the guidelines one might need for tracking conversions properly.
2. Leave the keywords that don’t convert.
When using Google Ads, you are putting money into conversions through keywords that perform well for you. So while it seems like a no-brainer tip, it still needs to be followed: spending on keywords that don’t convert is a waste. While there are many advertisers who start with keywords, they don’t filter them enough to generate conversions.
3. Don’t try to convert the wrong locations and times.
If you are looking for a way to expand your ad spend, then it is time to filter out inactive locations and time zones. Google Ads will show you exactly which locations and times are best for running a campaign. So instead of avoiding that information, try using it to its full potential and focusing only on what converts.
4. Fix problems by checking the display network.
If you are using the Google Display Network to run ads, then you need to be extra careful about “where” these ads are running. You have to take a few extra steps to check the placement of ads and then sort the list by clicks. Once that is done, check the top ten sites in the lists and ask yourself “Is it relevant?”. In case it’s irrelevant, then make a few changes and move on to the next.
5. Do not stop at one landing page.
If you know anything about landing pages, then remember that one is never enough. You can use as many landing pages as you want. It might come as a surprise, but very few marketers create a new landing page for each of their campaigns. But if you want to improve your results, then it’s important to not only create more landing pages but also correctly optimize and target them.
6. Put the best-performing keywords together.
You might have heard of clubbing high-performance keywords, but that’s only half the trick. The main strategy here is to create a dedicated ad group for every single keyword that performs nicely. This ensures your ad spend is running through a small group of keywords that attract attention. After creating a dedicated ad group, you can move on to creating landing pages for them.
Bottom line
Running Google Ads is not a secret anymore because millions of people are spending billions on them every year. The secret lies in how to make Google Ads profitable and get the results you want. The aforementioned hacks are lesser-known and have what it takes to double your ROI.
