A Guest Post is an article written by you and then posted on somebody else's website. When you write an article on your blog it's essentially a “guest post”, but on somebody else's site the author is a guest. Guest posts are invaluable tools for online reputation building for multiple reasons such as gaining your brand name mentioned or occupying top branded search results. While there are several ways to gain exposure for your business, guest posting on other people's blogs and websites can help you gain more website traffic and backlinks in the process. Here are some tips to getting started:
Guest Bloggers: There are literally thousands of blogs out there. Some of the most popular and most frequented blogs in existence are nofollow blogs. This simply means that Google will not rank them in the organic results. There are literally blogs out there by the thousands that are absolutely nofollow friendly.
This means that guest blogging will allow you to get your brand in front of these quality websites. Not only will this benefit your inbound marketing efforts but it will also give you more authority in your industry. Another benefit is that if your guest posts on high-traffic blogs then they will likely appear in the search engine results. The more backlinks you have to your website the better chance you have of increasing your page rank and getting organic traffic. This will ultimately benefit your overall SEO efforts.
Find Websites with High Page Rank: Guest blogging on high-traffic blogs can benefit your SEO efforts by finding those websites with high PR. There are literally hundreds of these authority websites out there and you can leverage guest blogging to gain backlinks from them. The next time your readers to visit your blog make sure to leave a comment or two on the authority website. As mentioned above these are no follow blogs so Google will not rank them in the organic results.
Use Blogspots for guest posts: You can also find websites that allow you to use blogspots as guest bloggers. These websites are perfect for those who want to build backlinks from their main niche. Not only do they have high page ranks they also have high submission counts to many of the major article directories.
Don't Do This: Another bad guest post strategy is using clickbait headlines. This basically means you have to come up with an article title that gets someone's attention by being extremely hype. The problem with this is that search engines such as Google actually penalize you for using clickbait headlines. I've had several people come to me complaining about how they couldn't even get ranked for their keyword because they had done a couple of clickbait articles. Obviously if you want to rank high in the organic results, you'll want to avoid doing this.
Don't Do This: Another bad guest posting strategy is doing duplicate content. Well, there is nothing wrong with doing this if you want to just create one article. If you want to get better at SEO then you'll definitely want to master some of the different ways of creating multiple resource boxes for your posts. Just remember that your goal with guest blogging is not only to provide useful content to your readers but to also help improve your site's rankings in the search engine results.
Don't Do This: Well, finally, don't do this. When you write guest posts for other blogs and websites, your goal is to provide useful content. When you submit your articles to other sites you want to do so in a unique way. This means you need to come up with some good guest post strategies that are going to help you out in the long run as well.
