The world has become increasingly virtual, and therefore you cannot rely on traditional legal marketing strategies to advertise your firm. As a lawyer who wants to boost visibility for your already established law practice, you understand that digital marketing is your best bet.
Here’s a list of 5 highly effective digital marketing tips that will boost your legal business.
1. Utilize SEO effectively
Online shopping has gained momentum in the last few years, with the global online shopping market almost hitting 4 trillion in 2020. Online shoppers in the United States are likely to reach 300 million by 2023- that’s 91% of the population.
Therefore, if only you could appear on the first pages of the search engines, you’ll quickly get noticed. SEO strategies help you achieve that.
SEO will transform your law firm if you can implement the following practices;
Target highly searched keywords
Optimize your pages
Categorize your website
The search engine weighs various websites and ranks them accordingly. Websites that match the searcher’s intent get a higher ranking. To increase your website visibility, integrate highly searched keywords and phrases related to your legal services.
Keep in mind that 99% of your prospective clients can’t use complex terms in their search. So, use easy and common terms they are likely to search. Your online content should include essential SEO keywords.
For instance, if you are a Driving under Influence attorney, your potential clients are likely to search something like ‘how can a DUI attorney help? For your website to appear in the search result, at least have an informative blog post that answers that query. Also, encourage the readers to fill up the contact form to get more details about your firm’s services.
2. Upgrade to Voice Search
These days customers are using their voices to search for services online. The voice search approach is fast and more convenient compared to typing. You can get remarkable results by optimizing your law firm and making sure that it’s visible in voice searches via Google, Echo, Siri, Alexa, and so on.
Keep your law-firm information updated on all online platforms. And don’t forget to mention your location. Your Meta title, Meta tags, internal linking, and descriptions should contain valuable phrases like ‘bankruptcy lawyer near me’ or anything related to your area of specialization.
Furthermore, check your law practice voice search on various devices to know where you rank. Besides, focusing on gaining visibility in voice search will give you a competitive edge since most law firms have overlooked that part.
3. Use Video Advertising
In the modern era, failing to incorporate videos in your online marketing campaign leaves you behind. People prefer to watch videos instead of reading. That’s why over 4 billion videos are watched daily on YouTube. And a third of online shoppers seek a service after watching a video ad.
Including videos to your firm’s website and your online marketing content will boost visibility and improve engagement. Furthermore, people like sharing video ads, especially if they contain helpful content.