The quality of photos significantly impacts buyer behavior and decisions. Hence investing in high-quality photo editing is crucial for enhancing engagement, boosting sales, and raising property values in a competitive market.
Real estate photo editing is a critical aspect of effectively marketing properties. Photo editing and retouching enhances visual appeal, corrects imperfections, and highlights key features, making properties more attractive and marketable.
Outstanding real estate photography sets the stage, but it's the art of post-processing that truly seals the deal. High-quality, professionally edited and retouched photos are not just aesthetically pleasing, but also instrumental in capturing the attention of potential buyers.
Several statistics about real estate photo editing highlight its crucial role. Homes with professional photos receive more views on property listing sites than those without. Real estate listings with high-quality images also commands higher prices. Additionally, an increasing number of homebuyers consider photos essential to their decision-making process.
All this makes investing in professional real estate photo editing a necessity for property listing sites to maximize engagement, increase sales, and elevate market value.
Let’s check out some real estate photo editing stats that prove how photo editing and retouching raises property sales prices, fast tracks the sales process, improves buyer engagement, increases listing views, and boosts ROI.
Properties with edited photos attract higher sales price
Professionally edited real estate photos significantly enhance the marketability and perceived value of properties, directly impacting sale prices.
Stat 1: A study by Redfin proved that properties listed between $200,000 and $1 million showcased with high-quality photography sold for $3,400 to $11,200 more than those with standard photos.
Benefits of investing in professional photo editing are many. It not only captivates potential buyers, but also leads to competitive pricing in the market. Properties with professionally edited images fetch higher asking prices per square foot.
The price elevation is supported by the fact that homes with superior photos command higher asking prices. It underscores the efficiency and economic benefits of professional real estate photo editing and retouching.
This increase is a clear indicator that high-quality property photos play a crucial role in influencing buyer perceptions and increasing property values. Hiring professional photo editing services is all about aesthetic enhancement and strategic financial advantages in the real estate market.
Edited real estate photos drive faster sales
High-quality photos are a crucial factor in accelerating the sale of real estate listings. The significant reduction in market time underscores the impact of visual appeal in attracting potential buyers quickly.
Stat 2: According to VHT Studios homes with professionally edited photographs sell 32% faster than those without enhanced imagery.
Also, effective photo editing techniques, such as HDR blending, sky replacement, and virtual staging, play pivotal roles in making properties sell faster. These methods enhance the key property features, making it stand out in a crowded market.
Edited photos capture the essence of the home, highlight desirable attributes and create an emotional connection with buyers. This increased engagement directly contributes to an increase in the number of potential buyers and hence faster sales.
Stat 3: A study by RE Tipster found out that a listing with only one photograph spends on an average, 70 days on the market. In contrast, a home with 20 photographs spends 32 days on the market—that’s almost a quarter of the time.
Professional photo editing pays off by maximizing property values and reducing time in the competitive real estate landscape. The result is faster sales, and dynamic property listings that resonate with a wider audience.
Edited property photos increase sales
Real estate photos, enhanced through expert editing techniques, significantly contribute to property's appeal. Not only do these visually appealing images attract more viewers, they also significantly impact the final sale.
Stat 4: According to Redfin, 63% of people bought a property in 2020 only referring to the edited photos. This approach increased the sales by 215% since 2015.
This advantage is crucial for sellers aiming to achieve maximum returns in bustling market environments.
High quality property photos increase buyer engagement
High-quality images enhance the online visibility of real estate listings. Buyers spend 60% of their online browsing time focused on property images, and while quality photos get 20 seconds of attention, inferior photos barely manage to get two seconds.
This dramatic rise in engagement is not just about attracting views; it's about drawing in potential buyers who consider these images crucial in their decision-making process.
Stat 5: According to Zillow, 80% of millennials demand 3D virtual tours and digital floor plans when looking for a property, and 83% of buyers rate photos as very important when deciding which homes to visit.
Investing in HDR property photos enhances the appeal of property listings, directly influencing buyer interest and driving faster sales at higher prices. Property listing sites who opt for professional photography can expect increased virality of their property photos.
Better images increase the likelihood of buyers visiting the home and enhance the overall real estate marketing strategy of the listing by driving more serious inquiries and accelerating the sales process.
Final Words
The statistics presented above highlight the value of investing in professional real estate photo editing. As the real estate market becomes increasingly competitive, standout visual content is more important than ever. High-quality images enhance online visibility, accelerate sales, and significantly increase property values.
AI advancements in photo editing are also transforming traditional methods by automating tasks like color correction and object removal, thereby increasing efficiency, consistency, and detail.
For real estate agents, sellers, and property listing sites, embracing professional photo editing services is no longer optional but a strategic necessity that can define the success of your listings in today’s property market.
Author Bio:
Snehal Joshi spearheads the business process management vertical at Hitech BPO, an integrated data and digital solutions company. Over the last 20 years, he has successfully built and managed a diverse portfolio spanning more than 40 solutions across data processing management, research and analysis and image intelligence. Snehal drives innovation and digitalization across functions, empowering organizations to unlock and unleash the hidden potential of their data.
