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The internet has evolved into a showcase for human culture and all types of consumption, including information, goods, and services. That is why it is critical for a business, a product, services, or individuals to be discovered on the internet.

All of these small company promotion efforts revolve on a website. It is both a source of information and a means of communication. Most small companies construct a website to establish an online presence and to provide a resource for clients to learn more about their goods and services.

When it comes to websites, the design is the first thing that customers notice. A well-designed website with a good user experience may provide a good first impression, which is crucial for establishing a connection with your consumers.

 

WHAT EFFECT DOES THE DESIGN OF A WEBSITE HAVE ON POTENTIAL CUSTOMERS?

Even in 2020, a significant portion of small company owners will still be unaware of the newest technology accessible to them. More than a third of small company owners acquire less than 5% of their consumers via their website, according to surveys.

Start with UI/UX modifications to improve the efficacy of your small company website and enhance conversions.

By the end of this post, you'll have learned seven useful, conversion-boosting design principles.

Here are seven suggestions for improving the customer experience via design.

1. CHOOSE THE CORRECT COLORS:

Colors may make or break a website design, but regardless of what you're trying to say, keep the quantity of colors in the design to a minimum. A design with too many colors might seem cluttered and amateurish, leaving a negative impression on your consumers.

Keep these considerations in mind when selecting colors for branding and design. Knowing what values each color has might help you communicate your message more effectively via design.

Examine the colors you've chosen for your website. Compare these to the graph above. Are you utilizing the appropriate colors to express your message?

You should identify your target consumer as a small company owner. Who will view your web page or brochure? Consider your age, gender, interests, and geographic region.

Warm colors, according to experts, can make a room pop. Pick one warm color (two at most). Use it sparingly on your most crucial pages. (Use calls-to-action and unique selling points as examples.) On your small company website, use neutral backgrounds, borders, and fonts.

 

Learn More About: Reno Web Designer

2. SELECT A MINIMALIST DESIGN:

Visitors to your website skim pages rather than reading them. They usually search for keywords and phrases to check whether a website has the information they want.

Remove any unnecessary clutter. Every web page should serve a single goal. Remove any superfluous text, graphics, or videos from the page and build it to fulfill that objective. Most website design tools include minimalist design alternatives.

Contact us now if you're looking for someone to design, construct, and host your small company website for just $30 per month.

3. WORK WITH READABLE FONTS:

Your website's main goal is to provide information to consumers and search engines. Users cannot read content in any typeface, even if search engines can. As a result, ensure sure your website's typefaces are readable.

Your headlines must also stick out. Make sure that each headline is bigger than the content in your web page's body. Color may also be used in headlines to help them stand out.

Select a legible font size.

For the body of your website, utilize 14-18 point typefaces and 16+ point fonts for the headings.

Neutralize the body font. For the body, use grey scale color schemes with no more than two distinct grey tones.

 

4. CREATE CTA BUTTONS WITH HIGH IMPACT

Call-to-action (CTA) design includes button design.

A call-to-action (CTA) is a text message that encourages prospective consumers to take action. On CTA buttons, always use benefit-oriented phrasing.

Consider your customer's perspective. What would they gain if they take that step? Above the fold, always include a conspicuous CTA button.

When a website loads, the fold refers to the sections of the page that visitors can't view right away. To view the complete page on a typical web page, the user must scroll up and down. Only 20% of people read below the fold, according to Jakob Nielsen. This shouldn't prohibit you from including a button towards the bottom of your page; do so. Attractive text may work miracles on occasion.

5. USE IMAGES IN HIGH DEFINITION

On your website, always utilize high-quality photos. Every year, the screen definition increases. Replace any blurry photographs with high-resolution images. This is especially true for hero photographs (above-the-fold banners) or other images that take up the full desktop screen. On high-resolution displays, low-quality photographs might seem terrible.

HOW WILL YOU KEEP YOUR SMALL BUSINESS WEBSITE UP TO DATE?

If you don't use these seven design recommendations, your website will suffer. Persistence is required to maintain a quality small company website. To examine how each of these design changes affects your visitors, start with A/B testing.

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