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Social media is getting increasingly fast-tracked and that means it is more demanding and time taking. Each medium has its own scheduling tools or techniques that are time taking and take you away from the most important things that you have to do to grow a brand. Social media scheduling tools make a brand owner’s life easier because they give you everything in one place and help you save time.

Here are 5 key uses of social media scheduling tools:

1.Save Time

We cannot begin to explain how much time scheduling posts on different mediums can take. When you choose to use social media scheduling tools, you get the option to schedule for different mediums from one easy-to-use portal. This saves you so much time and one button can push content to as many as 5 social media mediums at the same time. It also allows you to schedule all your posts in advance so you don’t have to worry about logging in every time you have to post something.

2. Access Different Profiles in One Place

You can easily access and manage more than one profile on a medium through social media scheduling tools. For example, you can push the same content on your business profile and your personal profile with the push of one button.

3. Team Management

With social media scheduling tools, you get a one-window operation and you can see how your team is performing. You can keep a close eye on your KPIs for example, are posts going out? Are images sized properly? Are comments and messages being responded to properly? You can see all this without opening individual pages and chasing down team members. This can also help you monitor your team’s performance and find training opportunities from within their work.

Through this, you will not only have a team that knows they are working in a transparent environment, but also a team that has plenty of opportunities to grow.

4. Manage Social on the Go! 

While going on a vacation, you might always worry about how you can keep up your content on social media and not hurt your analytics by missing out on important updates. Social media scheduling tools have apps that can be easily accessed through your phone with a clear view of what is happening with your business so you are always up to date and never miss out on an important update.

5. Maintain a Rich Content Stream

Social media scheduling tools have content development tools that can help you layout a rich content editorial calendar. It can help you place content according to the best engagement times. This will help you capture the highest number of your audience and that too organically. You can use the resizing tools on these platforms to make sure your imagery meets the requirements of your platform and is displayed nicely. Through a birds-eye view of your campaigns, you can see the direction your brand is taking very clearly.

Social media scheduling tools can streamline your business operations and make sure your social media is always updated properly and your audience gets enough opportunity to interact with you. An engagement-based platform will always ensure you are a brand that’s loved by its audience and that can be achieved with the help of a good social media scheduling tool.


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