Today, obtaining and retaining customers is a major challenge among brands and businesses. Loyalty programs attract customers to your brands and boost purchases. It acts as a marketing strategy to encourage customers to continue services or purchases associated with the program.
Loyalty management software is marketing software that syncs with your CRM software or can be deployed as a separate platform to connect your campaigns with customers that offers more capabilities and flexibility to your business opportunity.
Every loyalty management system has different functionality and finding the best loyalty management customer solution can be a tricky process. But you don’t have to worry. Sit back and relax, I have gathered a list of features that you can rely on to choose the best loyalty management customer solution.
Must-Have Features Of Loyalty Management Software
- Flexible API-First Loyalty Platform
Having loyalty Management software that can be easily integrated with any software application via API is the best for your brand or business. You can easily change the back-end logic in an API-first platform instead of re-writing in-house custom code for the various platforms.
- Dynamic Onsite Action Tracking
Loyalty management software helps you to track onsite customer activity and automatically reward customers’ activities like- online purchases, writing reviews, uploading pictures, and referring friends. With Dynamic Onsite Tracking, the activity of the users can be easily tracked on your website like- the number of participants, distributed rewards on the campaign, shopping frequency, etc.
- Customizable Rewards
Novus retail customer loyalty program points & reward allow you to engage customers with your loyalty program or you can design your own unique loyalty currency. Thus, set minimum spend award points based on transaction value to the customers before points are awarded to them. You can also provide vouchers, credits, and discounts that may value your customers more.
- Push Notification And Reminders
Sending personalized notifications and reminders to the customers helps you in engaging them with your products and services. Novus loyalty customer solution allows you to send notifications to customers when they reach a certain milestone. You can also send them reminders when their rewards are close to expiring or any promotion is ending.
- Security And Privacy
Maintaining the security and privacy of the customers is the main concern these days. Therefore, choose a loyalty management customer solution that has dedicated data clusters or servers to keep your data stored. Novus loyalty management solution uses SSL data encryption, two-factor authentication, and other privacy and security features, like user-level access control, SAML, password protection measures, etc. to protect your data.
Conclusion
Choosing the right Loyalty Management Customers Solution helps you in building a customer base who are loyal to your brand. Novus loyalty helps you in creating fully-fledged customer loyalty platforms since both software development expertise and a deep understanding of loyalty management belong to our specs. Build your customer today with our tailor-made loyalty management software.
