Running a successful business is all about finding as many ways as possible to engage your customers. In the year 2021, this usually means mounting a strong digital campaign that will increase your online presence. Part of this often includes launching an app.
There are over 3.2 billion smartphone users around the world. That’s a lot of potential customers that could be downloading your app and discovering your business. In addition to increased exposure, mobile apps are also a good way to make money in their own right. Estimates suggest that mobile apps are expected to reign in $935.2 billion USD by 2023.
Suffice to say, if you’re not already on the mobile application development train, now is the time to jump on board. Unfortunately, for all the benefits they offer, developing a mobile app is not a particularly easy task. It takes considerable technical skill as well as an in-depth understanding of the market to produce an app that will attract the attention of potential users and be something they continue to use after downloading.
This is why many people opt to outsource their Android or iOS application development. We know what you’re thinking — outsourcing sounds like it will involve a lot of meetings and time spent chasing up the development team. The reality is outsourcing your mobile application development is the only way you will end up with an app that is cost-effective, secure, and engaging to your clients.
Cost-effective
Whatever approach you choose to take, building an app is going to cost you some money. Whether it’s in time, labour, or resources, even the simplest of apps should set you back at least $10,000. Of course, there are many factors that go into this, including what platform you are building for, the complexity of the app, and the cost of on-going maintenance.
However, generally speaking, a mobile application development company will be able to build your app in a cost-effective manner. Their experience working in this space means they will be able to accurately estimate the cost of resources and the time it will take to create the finished product. As a result, the quote they provide should be fairly accurate and free from unexpected costs.
If you build the app yourself, you simply cannot predict what problems you may run into along the way and what the cost of these issues will be.
Resource allocation
Depending on the size of your business, you may have some form of an in-house IT team. Perhaps members of this team have experience in iOS application development.
Don’t be fooled into thinking building the app in-house will be easier and cheaper. Building an app takes considerable time. While your IT team is hard at work, they will likely struggle to carry out their other responsibilities. Your business will only suffer as a result.
Quality
Mobile application development is an incredibly competitive industry. It’s estimated that 25 percent of users abandon an application after only one use. There can be a range of reasons for this, from poor design to unexpected bugs and crashes.
Suffice to say, your app needs to be of outstanding quality to catch the eye of users and then keep them engaged beyond the first few minutes of use.
A professional mobile application development team understands what works and what doesn’t when it comes to mobile apps. They can help build a professional app that performs as advertised, adding real value to the lives of your customers.
Security
Security is an ever growing concern for many digital citizens. Unfortunately, there are many ways that cybercriminals can hack into mobile apps and steal user data. As a business owner, it is your responsibility to ensure that user information is kept private. The consequences of a hack can be significant — not only will you lose customer trust but you can face severe financial penalties.
A professional team understands what measures need to be taken to safeguard private information and can move quickly to mitigate damage in the event of a security breach.
Maintenance
The reality of mobile apps, as is the case with all technology, is that they need ongoing maintenance. Technology is constantly evolving, and without updates, you risk your app quickly becoming outdated.
Most professional iOS application development teams will offer maintenance packages. Should an issue be detected, they can quickly fix the problem so that it has minimal effect on your customers.
While it might take a little extra effort to find the right mobile application development team, the benefits of outsourcing this task far outweigh any negatives. Sit back and let the team do the hard work for you while you enjoy the compliments and accolades bestowed by your customers!
