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Online marketing may not come to mind when you hear the word “SEO.” But, it's likely that your site could use a few tweaks in order to rank higher on search engines. SEO is more than just keywords and links. It's about coming up with ideas that will engage viewers and encourage them to click through to your website for more information.

Conducting a site audit is the first step to bettering your SEO practises. Here are five tips to help you with that process:

1. Familiarise Yourself With Contents on the Page

It may seem obvious, but it's important to understand fully what your webpages are about before trying to improve SEO. Metadata, for instance, is an important part of your webpage that tells search engines what the page is about. So if you have pages with incorrect or insufficient metadata, try updating them to describe the content on the page accurately.

2. Choose Keywords Wisely

The next step in conducting a site audit is to choose your keywords. An important tip is to try and appeal to your customers' emotions with your keywords instead of using ones that may be bland and uninspired. This can go a long way toward gaining more search engine traffic for your site, as well as getting people talking about the company online.

3. Optimise Your Title Tags

Your SEO audit wouldn't be complete without analysing your title tags. You can do this by viewing the HTML source code of your page and looking at the text between thetags. Title tags aren't complicated, but they're an important part of SEO because they help determine how high a site ranks in searches for particular keywords.

4. Encourage Engagement

One of the best ways to boost your SEO results is by encouraging engagement with visitors via social media, customer reviews and testimonials. By using these strategies to encourage visitors to interact with your website pages, you will not only improve their ranking on search engines but also help expand your reach all over the internet.

5. Use Meta Descriptions

Creating meta descriptions is another key part of SEO that can influence how high you rank on search engines for particular keywords and phrases. And while full-length meta descriptions may not be necessary, they do give visitors a better idea of what to expect on your webpage, which means more traffic for your site.

SEO is an ongoing process that should be implemented at every stage of the site-building process. As you create new web pages, consider these five SEO concepts to improve your company's online presence and increase the amount of traffic you get from search engines.

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