1. SEO

5 SEO Trends You Can’t Afford to Ignore in 2022

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More than half of all the website traffic generates from organic search. That being said, only 3% of digital marketers see Search engine optimization (SEO) as a vital element in their advertising strategy. These reports are derived from Statista. 

Thus, read our complete guide to 5 SEO Trends You Can’t Afford to Ignore in 2022 and have some add-on knowledge. 

1 Featured Snippets

When searching for information online, have you ever noticed a short text snippet popping up on the top of Google’s search results? Those are Google’s featured snippets!

From exceptional visibility to brand recognition, there are many reasons why you should rank in such. But, first, to know how to read along. 

  • List on the first page of Google

Most featured snippets are drawn from Google’s first-page results, so landing there is the half job done. 

  • Create snippet of 40-50 words

Virtually all text-based snippets comprise 40 to 50 words, and a study reports that.

  • Compose your content with appropriate headings and paragraphs

Usage of H2 and H3 headings and paragraphs of 40-50 words is fundamental for ranking high.

  • Include images

Graphics with 1200px width and aspect ratios 16×9, 4×3, and 1×1 will help present your information on multiple devices.

2 Optimize your website for voice search

Google reports that 55% of teens and more than 40% of adults use voice search at least twice a day. With Google voice search’s rising popularity, here are some bits of advice which will help you come up with powerful content:

  • Use long-tail keywords

Questions can transform your information to voice search-friendly. So instead of using ‘restaurant’ as a keyword, try something like ‘How to find a restaurant near me?’ Questions make sure that your content contains the answer visitors came looking for.

  • Design for mobile

As there’s no preset design specifically for voice search, mobile should be your prime choice. 

3 Passage Indexing

Google passage ranking draws sections from web pages to search results even if the page has a different theme. Curious what’s in it for you? 

If you create a comprehensive article about a specific topic, chances are high it will rank well. However, sections of it may not be so because they cover only a specific part. The SEO Agency and SEO Company can help you with the rankings. 

Via passage indexing, Google gives an independent ranking to sections of articles.

4 Optimize your content for most spoken languages

The most effortless way to skyrocket your website traffic is by optimizing your content for different languages. While English is the world’s foremost language, most people don’t use it. Therefore, you’ll need to cover other commercial languages to access more possibilities.

To decide which languages you should target, observe where your traffic is coming from. 

To check where your traffic is coming from, go to Google Analytics and check out the Audience section for the countries you are targeting. 

5 Multitask Unified Model (MUM)

When BERT(Bidirectional Encoder Representations) was inaugrated, Google hinted at more powerful solutions to come.

With MUM, search is more than effortless queries. It is a thousand times more sturdy than BERT, according to Google.

MUM increases the ability to understand not only language but also various contexts. In addition, it includes multitasking in search, assigning the model with a firm understanding of numerous topics.

Want to boost your SEO ranking?

At Ambitious, we extremely value organic search and tons of traffic in no time!

Having spent years providing our customers with SEO marketing services as an SEO Agency, SEO Company, and SEO Wellington, our team will earn you first-page rankings. 

Source URL:https://ambitious.nz/seo-agency/


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