Starting an e-commerce business is hard work. To be successful, you need to constantly evaluate your website, sales, and bottom line. Before building an ecommerce website, think about how you are going to sell your products. Think about whether your products have a color selection, a size selection, a tiering of prices and how many items are included in a normal order.
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Choose a Domain Name and Hosting
Create an Ecommerce Website Choose a domain with your key product keywords. especially if you want to rely on online advertising such as banners or text links. If you want to build your brand, you need to find a unique name that people will remember after reading it in your online and offline marketing campaigns. For example, we developed a name and logo for Covako vacuum cleaner bags that are unique and recognizable. The name covako comes from two words, co from company and vako is aspirant and means vacuum. In other words, business vacuum cleaner bags.
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Carefully consider how words are spelled, often misspelled, and healthy when making your choices. Say your prospective domain name out loud and think about how someone who hears it can spell the words. Include friends and family when asked how to spell your new name. It can be a bad choice.
You don't need a large hosting account or web server to start with. Use a shared web hosting account that allows you to expand your web space and bandwidth. It's much easier to upgrade an existing account than it is to switch to a different host. Moving carries the added risk of downtime while your files are being moved and your domain name is being assigned to your new host.
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External shopping cart or complete webshop?
If you want to sell less than 10 products; Consider using a regular website with a number of advanced links / forms for an external shopping cart application. Be aware that people who leave your website and return later will be returned to an empty shopping cart, which can result in lost sales.
For a larger and more dynamic product catalog, full-featured e-commerce solutions are the best choice. Magento Commerce, Zen Cart, and osCommerce are some of the great open source projects that offer free or cheap programs for running a web store. They are all very powerful and have many modules to create exactly what you need for your webshop. Thanks to its modular structure, even non-programmers can easily implement additional functions.
Online Payments
To make an online business successful, it is very important to offer the right payment methods. Think carefully about your options as some options, like wire transfer, are often very customer friendly but very time consuming. We recommend using Mollie, with Mollie you only pay one fee per payment, while banks often apply (high) monthly payments in addition to a fee per transaction.
If your margins are high enough, you'll need to offer credit card payments. PayPal is a great option. They even offer online credit card payments that don't require the buyer to have a PayPal account.
After you've set a number of baselines and figured out your average number of monthly transactions, check out the other online payment providers to see if they offer better rates. Don't forget to check what services the bank offers, where you offer your business account.
Designing Your Ecommerce Site
If you're using any of the free shopping cart applications, you need to be able to invest in a professionally designed template. It's much easier to customize your online store if you choose a shopping cart template before you start customizing. The quickest, most affordable solution to finding a unique design for your web store is to start with one of the many pre-made templates available and make the necessary adjustments to make it your own.
If you have an existing web store and you add one of the pre-created templates, you will need to add the modules again to keep any current customizations.
After the first year
you have to ask yourself what did I learn over the past year? Where did I fail? Where did I look best?
Check your sales to see if there are any hidden gems or leeches. Your number one or two best-selling item may cost you money instead of making you money. while the item you never actually advertise gets the highest return.
Check your shopping cart and payment options. What better plan for your sales volume? Are you paying too much per transaction? Are you losing sales because your payment option does not allow overseas sales?
Would you like to expand your product line? Check whether your current payment service can process the changes. If you want to expand to another country, you need to check the language and currency options.
Two final tips to
consider when making changes to your shopping cart application, keep your future business plans in mind. Never change your application because you think it will be a fun feature or because you like it. Everything you do has to affect your customers and make them buy your products.
Create a test area where you can test any change before making changes to your live application. Sometimes a small change can cause the entire website to stop working properly. Better to test them offline and then lose things when you have a broken website.
Covako vacuum cleaner bag project
The last e-commerce project we developed is the web shop for Covako vacuum cleaner bags. This webshop was developed based on our high-tech MVC framework. This framework guarantees a super-fast webshop, technically flawless SEO and lower costs when developing and / or expanding the webshop with new functions.
