Globally, 60% of people own a mobile phone. SMS marketing becomes one of the most important channels for publicizing your business through this application.
It allows you to communicate directly with your customers. Additionally, bulk SMS pricing is among the most cost-effective ways of marketing. Technology has opened up many other marketing channels, but bulk sms marketing remains a primary marketing channel for the majority of teams. 98% of bulk SMS messages are opened within three minutes after delivery by bulk customers.
By sending bulk SMS, you can reach both your existing customers and some new ones. SMSala is one of the world's top bulk SMS providers, enabling businesses to reach some customers in the shortest time by offering various bulk SMS packages.
So, if you have decided to launch a bulk SMS campaign for your business, here are some tips you can follow for maximum success.
1. Segment your customers.
To maximize profits, you need to reach only relevant customers with your SMS. You can do this by integrating your CRM with the messaging platform. Therefore, segmenting relevant customers from random ones is essential. Since most customers have smartphones, you can easily track who clicks on your Ads, and accordingly, you can improve over time.
2. The right timing.
Every activity depends on the right timing. So, for a successful bulk SMS campaign, you should send the SMS at a favorable time. If you want to increase the curiosity among customers, you can send SMS embedded with the “deals that will expire soon” option.
3. You can send reminders or triggered messages.
When a regular customer suddenly loses interest in your business, triggered messages are sent. Then you can send them SMS messages with offers to develop their interest. Triggered messages help to motivate customers to buy.
4. Keep your SMS brief.
It is one of the crucial tips for a successful campaign. SMS content should be crisp and straightforward. You should write your message in a way that customers will be able to get the information they need in a short time.
5. Use urgency when writing your message.
Make sure you send bulk SMS at a time when your customers will need to react immediately to some exclusive offers. SMSala sends SMS to its customers within 5 seconds.
