A new colleague of my agency once had a conversation with his cousin at the family wedding. My colleague, then a new job, excitedly told his cousin that he worked as a public relations (PR) executive at a boutique public relations firm. Unexpectedly, the cousin did not praise him on his new career path, but smiled sadly and patted his back.
“I used to do public relations in old companies,” she said. “Good luck to you. You will need all.”
If you think that the life of a public relations official is a dazzling, charismatic person who enjoys food, dining and “networking” with customers, you have another idea. As one of the ten most stressful jobs in the world, Forbes is rated as anyone in the industry, and public relations is a challenging career path for anyone. It is no secret.
On the other hand, this challenge also makes public relations one of the most satisfying occupations in the world. There is hardly anything more satisfying than a press release. You have to work hard to revise media coverage again and again, or let your customers congratulate you and your team for spending hours of brainstorming on public relations activities that have been overwhelmingly successful. months ago.
This is a boring job, but when it pays off, satisfaction is sublime – mainly because good public relations concepts, such as all creative outputs, are very personal and because companies are increasingly necessary Practice good public relations.
In an era when instant communication is available to the masses, public relations is more important than ever. With the growing demand for online PR, Blogger PR and social media marketing, the industry has also changed, especially in an era when communication technologies are widely available and seamless. With the constant dissemination of information about everyone and everything, at all times, for companies, 1) focus on managing consumer perceptions, and 2) gain their attention in a world of increasing attention, It is becoming more and more important for companies. Scarce resources – the role of public relations practitioners.
Do you have any need to excel in public relations? Here are 5 personality traits you need.
1) Time management
Having excellent time management skills will always be an important help in any career. However, time management is especially important in public relations, especially in a proxy environment where multiple accounts need to be processed simultaneously. Your email inbox will never stop beeping, your office phone will never stop ringing, and the “emergency” and “important” tasks in your to-do list will never stop. It's important to be able to prioritize all of these tasks and effectively manage your time to respond quickly and efficiently to each of your customers' queries.
In short, if you want to succeed in this industry, then the planners you get during Christmas will be eclipsed – it will soon become full.
2) Communication
This seems to be a wise choice because public relations is first and foremost the communications industry. However, it is impossible to exaggerate the importance of being able to communicate clearly and concisely in public relations. It's not just about attracting customers and making sweet talks with the media – we live in a world where the average consumer's attention is getting shorter and shorter, and the subsequent communication discourse limits.
Having good communication skills is not just about having a wide range of vocabulary, impeccable grammar, and speaking with confidence. You need to be able to draw the attention of the audience through the shirt lapels and keep it in the easiest way.
3) Familiar with technology
If you want to enter the communications industry, Technophobia is not an option at all. While traditional media and press releases are still the foundation of public relations, consumers are now more focused on the web. Take a closer look at recent promotions. They tend to focus on smartphone apps, social media actions or viral videos. To make these things, a good public relations officer needs to use social media, software and hardware comfortably.
4) Creativity
“Thank you for smoking,” an unforgettable saying about the rumored tobacco lobbyist: “This is the beauty of the argument. If you are right, you will never be wrong.”
Although this film is not specifically targeted at the public relations industry, this line is extremely applicable. Customers are not always able to provide something that immediately attracts the public. If they do, they don't need public relations at all.
Mandreel is the best choice if you are looking for a PR agency in Singapore.
For more details, visit Mandreel PR Agency
