In the digital age, many content creators from Sydney to New York are looking for ways to keep their audience entertained and informed that keep them coming back for more. The new popularity ratings come in the form of “likes”, “views”, and “shares”. To create content that is going to get you the attention that you want, you need to keep up with the competition.
One of the most powerful content options for creators and website owners is the video tutorial. Most users claim that they would prefer to watch a video tutorial than read a step-by-step description of how to do something. Posting quality “how-to” videos could be the key to staying on top of your niche.
Quality content is the most important factor when creating and running a successful website that keeps users engaged. Whether you film your videos yourself or work with one of the best teams of video production Sydney or New York has to offer, filming tutorials is all about preparation and using the right equipment. Let’s take a look at a few crucial tips for creating high-quality tutorial videos.
Sound
Even if you are sitting directly in front of your camera or laptop when you film your tutorial video, without the right microphone, your audio will sound muffled or echoey. It’s important to invest in a quality sound microphone or outfit yourself with a lavalier mic that can be attached to your lapel to pick up your voice clearly. Viewers that are struggling to hear what you are trying to say are more likely to leave your site and look for a different tutorial with better sound.
Lighting
You don’t need to bring in multiple lighting stands or filters to get a decent-looking picture for your tutorial video. If you are working from home, you may be on a tighter budget. Consider using the natural light in your space to your advantage. You can set up your camera with the light from a window in front of you so that you aren’t backlit, or you can invest in a halo light that will sit directly behind your camera and light up your face during your tutorial.
Rehearse
Filming a quality tutorial will require research and preparation. To eliminate the need to do dozens of takes during your filming, it can be helpful to write a formal script and practice reading it through before you start filming. Having a plan about what you want to say during your video tutorial will help it go smoothly and ease your nerves.
Keep It Simple
Your video tutorial is meant to help others complete a process. If you truly want to help your viewers, it’s to your advantage to keep things simple. If your tutorial is describing a complex process, keep your language simple and break the video up into smaller clips so that you won’t overwhelm your viewers with too much information at one time.
Optimize Your Content
It takes a lot of work to produce quality video tutorials, so you want to make sure that they are available to the largest audience. Before you launch your video, you should optimize your content. Use relevant and popular keywords in your titles and meta description so that various search engines will pick up your content.
If you are interested in sharing your knowledge by making tutorial videos, producing quality content should be your priority. Follow these tips to help you create content that will keep your users coming back for more of your expertise.
