With the rise in eCommerce, we also see stiff competition among businesses. The competitive online business market presents a do-or-die situation.
Therefore, it is important that an e-commerce business does most things right to survive in the ruthless virtual market.
Today, no online business can underestimate the importance of social media for the growth of their respective online businesses. Almost all the potential customers of an e-commerce business are present on one or more social media platforms.
So, social media can be used as a great tool to broaden the reach of your brand or business to the relevant audience and expand your e-commerce business.
In this article, we will be sharing the top five helpful tips that you can employ for the optimal use of social media for the advancement of your online business.
So, without much ado, let's get started!
1. Choose a social media platform that’s right for your business
Today, there is literally a sea of social media platforms out there. You have Facebook, Instagram, YouTube, Twitter, LinkedIn, Tiktok, and various other platforms, and each platform has a handsome user base of its own.
The real question is how to choose the right social media platform for your business.
You can start by conducting surveys and polls on your website to know where your customers actually are. Similarly, as a business, you can use free tools such as Trackur to get some key statistics regarding how much the end customers on different social media platforms are talking about your business’s target keywords.
For example, if you are running a cosmetic business such as Brandcosme.com, Instagram is the most suitable social media platform, as the platform is known as a photo-sharing social media platform. On the other hand, it would be totally wrong for a cosmetic business to choose Twitter as a platform. Although Twitter has over a million users, it is a micro-blogging platform and therefore not at all suitable for cosmetic businesses.
2. Get Inspired
You can always learn from other businesses who share the same industry as you. You can start by searching for the top 5 competitors in the business and then conducting a competitive audit of all the competitors. Through this competitive intelligence, you will get to learn what social media platforms are used by your competitors, what content they are publishing, and also what their promotion strategies are on social media.
These key insights will definitely help you formulate a successful social media strategy for your business.
3. Promote Exclusive Offers via Social Media
Being on social media is just not enough. You need to entice your audience with something exciting all the time so they remain engaged and active with your business or brand. Here are some of the key things that would help you in this regard:
– Organize different contests on your social media platform
– Special offers for special occasions such as Christmas, Eid, Halloween, etc
– Create limited-time special offers such as free shipping offers or discount coupons
– Be interactive with your audience and answer their questions regarding your products
4. Conduct a social media audit
Learning is a continuous process, and it won’t be wrong to say that no social media strategy, or for that matter, any strategy, is immune to mistakes and blunders. So, it is extremely important to assess your social media strategies from time to time. It will help your business to know the mistakes it has been making as a business on social media platforms. Also, it will help in devising a better course correction for the future success of your brand on social media.
5. Create a social media calendar
As your social media presence grows and you are managing multiple social media platforms at the same time, you might lose track of your content strategy. Therefore, we recommend you to use a social media calendar to help you post the right content on the right social media channels.
Also, social media calendar would also help you in easily deciding as when you need to post some on informative content for the education or entertainment of your social media audience and when it is time for some promotional content.
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For more details about Brand Cosme, visit https://www.brandcosme.com/