Building a website is now required if you want to get your brand in front of people.
However, simply being online is insufficient; you must also ensure that your site is properly optimized so that search engines can index and rank your content in the search landscape. What does it mean to have a website that is optimized? When it comes to SEO optimization, there are many factors to consider, such as technical and on-page optimizations, and all are important for the overall quality and health of your website.
However, here are five basic but important items you can check page by page to see if your website is properly optimized for SEO.
1. Page Speed
2. Mobile Optimization
3. Keyword Strategy
4. Content
5,URLS
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Page Speed :
Running your website through a free tool like Lighthouse or GTMetrix can provide a wealth of information on what aspects of your website, such as unused JavaScript or images that need to be resized or compressed, may be affecting page speed.
Many of these fixes are simple to implement with the assistance of your web development team or whoever built your website. Following Google's core web vitals update in May 2021, which priorities pages that provide a good page experience in search results, a website's page speed and responsiveness has become an increasingly important ranking factor.
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Mobile Optimization
Google's mobile first indexing update now removes desktop-only sites from their indexing library, in addition to ranking pages with the best mobile experience at the top of the search landscape.
Check with your web development team to ensure that your website is responsive and that your visual content loads and appears correctly on the mobile version of your site.
You can use Google Search Console to determine your site's mobile friendliness.
3. Keyword Strategy
Keyword implementation is a critical component of a properly optimized SEO website.
Once you've determined which keywords are important for your website, make sure they're included in your page title, headers (especially your h1), body content, and meta description (this is not a ranking factor but could help improve your click through rate).
One of the most important aspects of website optimization is a well-rounded keyword strategy.
4. Content
When it comes to digital marketing, content reigns supreme. Ensuring that your site provides quality content to search users by conducting a competitive content analysis and providing twice the value is a surefire way to improve your page experience and organic rankings. When creating valuable content for your website, follow the E-A-T guidelines, and be sure to check out our guide on how to incorporate search intent in your body content for more key tips in content creation and optimization.
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URLS
Check that all URLs on your site, especially internal ones, are working properly and are not redirecting users to a 404 page. Broken links can harm your page's ranking in Google, as well as contribute to a frustrating user experience for your target audience.
If a user is directed to your site's not found page, make a helpful 404 page that directs them to where they can find what they're looking for, such as four helpful links from your main navigation.
Moz.com provides a comprehensive list of free SEO tools that can assist you in crawling your site and identifying broken links.
Make the most of your investment in developing a website for your company by staying up to date on Google's algorithm updates and ensuring that your webpages are optimized to their full potential.
If you want to learn more about our integrated digital marketing service offerings, schedule a consultation with our team of specialists.
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