It's no longer enough to have solid SEO tactics in place for your website without addressing mobile when it comes to clients using mobile devices to search for and locate your business. In fact, providing a consistent, practical, and easy-to-follow experience from the moment their thumb strikes the keypad through the last phases of their decision-making process has never been more vital.
Here are five strategies to think about when optimizing your site that might have a negative impact on the rest of your conversion process:
One of the leading causes of your potential customers losing interest before they even learn more about your product is the speed of your website; but did you know this is also the case for the way Google analyzes the viability of your platform? A slow-loading site will likely push you further down the list, with just a one-second delay in access resulting in 7% fewer conversions.
Over-use of interstitials
Neither your customers nor Google rankings look kindly at sites that use too much advertising, whether it’s in the form of multiple pop-ups, hidden content or otherwise. In fact, for sites that go overboard with their interstitials (ads displayed before or after the expected content page), they might find they fall off Google’s rankings completely, leaving them lacking when it comes to conversions and reaching their intended audience.
Another important element when it comes to optimizing your site is your use of typography; from the size of the text you use to the font itself, the way in which you display information on your site can have a more significant impact on your Google rankings and optimization than you might think. With the average mobile device, text size of at least 14pt is recommended, plus a font that has high clarity and is easy to read even on a smaller device.
User experience is a must-have part of your mobile SEO process, to encourage conversions and keep site visitors interested in what you do. Providing easy to use touch functionality on everything from menus to sliders can afford that next level of interactivity that mobile users expect, but ensure they’re large enough to be functional as well as on-theme.
As with all SEO, the copy you utilize on your website makes up the bulk of Google’s SEO calculations, and the keywords you use are what gets you noticed when it comes to customers searching for your product or service. Forget about paragraphs of text, and opt for short, concise and easy to follow information that can be quickly read on a mobile device to ensure top-level optimization.
Mobile SEO is a must for any modern business, with more purchasing decisions made over smartphone devices than ever before. By following these five tips to ensure your SEO is up to par, you’ll soon have conversions rolling in – and a website that ranks highly for all of your targeted keywords.
Follow all these steps and get your timing right and you’ll be on the road to seasonal SEO success throughout all the important seasons during the year.
If you’re wondering “who is the best SEO company near me?” look no further. If you need some help and assistance with your SEO strategy then check out the best SEO company Phoenix has to offer. We are the best SEO company in Phoenix and can help you create a seasonal SEO strategy that will lead to success.
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