Technology and marketing are always changing, with new ideas emerging on a daily basis. It's critical to ensure that you can adapt your strategies to popular trends as you learn about them as they evolve. Here are six digital marketing trends to watch for in 2023, as well as strategies for capitalising on them.

Search engine optimisation has always been important for digital marketers, but we predict that it will become even more important in 2023. SEO is frequently used in website copy. However, there is a growing emphasis on improving the reach of various types of media, such as photos and videos, to internet users. We also anticipate that the use of backlinks and AI in SEO will increase.