Understanding the benefits of custom software development for both businesses and customers will help you make the right decisions for you and your business.
Unique Solution that Belongs to Your Business Only
The biggest reason for developing custom software is your company wants to own the solution. Businesses can operate the software functions, data, developing methodologies, etc. With customized software, businesses can make changes anytime they want, add important information and implement feedback from customers. Creating an interactive relationship improves the credibility and stickiness of your business with customers.
Every customer or user wants to feel their interaction with a business is personal. Feeling like you’re being treated as an individual is a significant factor in customer satisfaction. When a company provides more personalized solutions, the company adds value to the business / customer relationship. Such added value generates customer loyalty and extends customer retention.
Mckinsey statistics say that 71% of consumers expect companies to deliver personalized solutions, and 76% get frustrated when businesses don’t. Knowing the impact of a personalized user experience, the development of custom software is really important for customer satisfaction.
Off-the-shelf software is generally easier to hack, because most use open-source code. Hackers and attackers are already aware of the vulnerabilities of such software, whereas custom-developed software is a closed source project and is only used by your team. Hence, the chances of intrusions are minimized.
With developers on staff or retained, integrating custom software with your existing business software should be easy. Moreover, custom software can implement existing processes without having to conform to the limitations of an arbitrary API.
Flexibility & Scalability
Businesses can make changes anytime to customized software as per the needs of the business. And if you’re smart, scalability will be one feature flagged as necessary in your initial project scope. Off-the-shelf applications, on the other hand, cannot be manipulated at will. And if you do change anything, you’ll likely violate your licensing agreement with your off-the-shelf software providers, making it impossible to continue maintenance and usability of the application.
Application reliability is key for all businesses. Using a custom solution is more secure and reliable, because you own all the rights and dictate how it is modified and maintained. Custom software developers normally use the highest quality tools and industry-leading security standards, because the end application reflects on them personally. As such, you can alway rely on top performance and reliability.