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More than 89% of people search reviews, ratings, etc on the web before purchasing any product or before experience any services. That is why we keep on saying that your website is the first impression which is very important to get more clients. To drive more user attention it is important that your website should look good and appear good on any devices and browsers.

To engage more audiences online there are so many factors that needs to be consider. But responsiveness and loading speed is the most important factor that decides how your website is and how it has leaved the impression on clients at very first time. At is said that your website should not take more than 2-3 seconds to load its all content. Users take just 50 to 500 milliseconds to make their thought on your website.

Some statistics that you must consider

Content is most important factor that decides how your user will have their first impression. Poor design will lead to poor and bad impression where as good quality content will result in 100% positive response.Whereas more than 75% of users will make their justification on the basis of website design. So you must also focus on website design. Less but minimalistic design is sufficient to get positive reviews.The website which looks good and function well are considered to be most trustworthy and reliable.

The 7 most crucial components that decides your website is visually appealing or not are mentioned below

Color:

Color is one of the crucial factors that make your website more visually appealing. The color you use for creating website must be suitable with your brand and should convey your business motto. Colors are considered as largest emotional factor that will give meaning of your brand to your customers. For example if you use blue and white color combination it will look professional and if you choose multiple color then it will target teenagers.

So make sure to choose a color that your audience will love. for example you cannot choose multiple colors to target adult or elder audiences.

Fonts:

On the basis of your company brand choose website fonts wisely. Nice and clear fonts actually convey meaning in a strong way. Fancy fonts should be use to target children and teenagers where as clean and simple fonts should be chosen to target old age person or professionals. However make sure to choose a font which is easy and clear to read by any type of age group person.

Graphics and pictures:

Pictures and graphics you select must not be messy. It should be able to showcase your products and companies important in best way. You should hire professional designers or photographers to get new and good looking pictures. It is noticed that good pictures will convey your message faster as compare to text content.

Complexity:

Ensure that your website looks less complex and easy to navigate. Try to keep your website simple yet minimalistic. You can use professional WordPress themes to create elegant and good looking website for your business niche.

Usability:

The website design your create must be user friendly and should be visible on latest devices and browsers. Good navigation will help your visitors to get into your targeted page i.e. shopping page, service page, etc.

Clarity:

The graphics and images you upload on your website should be clearly visible and optimized properly for SEO.

Consistency:

The heading sizes, fonts, colors, button styles, etc should be consistent across your website. Variation in design will lead to negative impact and it will result in low ranking and poor conversion rate.

 Conclusion:

There are so many features and factors but the most important factors that should be considered are listed above for creating visually appealing website.