How does your ecommerce website stack up? If you aren’t keeping up with the ecommerce development trends, you could be leaving money on the table. While it’s important to know what trends will help your site succeed, it’s just as crucial to know which ones can hurt your business if they’re executed poorly. Here are seven ecommerce development trends that could take off in 2023, along with tips on how to make them work for you and your company’s bottom line.
Here are Top 7 Ecommerce Development trends in 2023
1. Voice Commerce
Voice commerce is one of the hottest ecommerce development trends right now. It allows customers to shop hands-free and can be a great addition to any ecommerce store. But voice commerce isn't just for brick-and-mortar stores. Amazon, for example, has been focusing on voice technology for years and even released an Echo Show device with a screen that could make it easier for some shoppers to make purchases without tapping or clicking.
There are also Alexa skills that allow shoppers to hear customer reviews from third party sites, or use Alexa's integration with Facebook Messenger or Instagram Stories to purchase items from within those apps.
2. Social Commerce
Social commerce is a type of ecommerce that takes place on social media platforms. It allows businesses to sell their products or services directly on these platforms, using features like shoppable posts and in-app purchases. Facebook's popular marketplace platform for example, connects sellers with buyers through Facebook Groups. As more people spend time on social media channels, it becomes easier for them to do business there as well.
The convenience and familiarity of this method are what make it so attractive to the millennial demographic who live their lives online. The rise of chatbots has also led to the growth of social commerce, because they provide customers with the information they need without requiring any human interaction. Chatbots are an important development because they allow shoppers to purchase items from within conversations happening in apps such as Telegram and Slack.
Virtual reality (VR) and augmented reality (AR) are two technologies that are rapidly gaining popularity in the ecommerce world. By providing an immersive experience, VR can transport customers to a virtual store where they can browse and purchase products. AR, on the other hand, overlays digital information on the real world, allowing customers to get more information about products they are interested in.
4. AI in eCommerce
In eCommerce, AI is being used in a number of different ways. First, AI can be used to personalize the shopping experience for each customer. This means that eCommerce businesses can use AI to show each customer the products they are most likely to be interested in. Second, AI can be used to help with product recommendations. This means that eCommerce businesses can use AI to suggest other products that a customer might like based on their past purchase history. Third, AI can be used for fraud detection.
5. Optimization in Mobile Shopping
A recent study shows that 46% of consumers worldwide use their mobile phones to make online purchases. This number is only going to increase, which is why it's important for businesses to optimize their mobile shopping experience.
Here are a few tips:
- Make sure your website is responsive so it can be easily viewed on a mobile device.
- Use large, high-quality images that are easy to see on a small screen.
- Make navigation simple by giving users the option to click on links or icons instead of scrolling through the page.
- Consider offering coupon codes and discounts exclusively for mobile shoppers if you want to encourage them to buy from your store
One of the ecommerce development trends that you should be aware of is the rise of chatbots. Chatbots are computer programs that can mimic human conversation, and they are becoming increasingly popular as a way for businesses to interact with customers.
There are a few reasons for this: first, chatbots can save businesses money by handling customer service inquiries that would otherwise have to be handled by human employees. Second, chatbots can provide a more personalized experience for customers by remembering their preferences and history.
Progressive Web Apps (PWAs) are one of the hottest trends in ecommerce development right now. PWAs are web applications that are designed to look and feel like native mobile apps. They're fast, reliable, and engaging, which makes them ideal for ecommerce businesses.They're also less expensive and easier to develop than native apps, so you can launch new features faster. They provide great cross-platform functionality too.
The ecommerce industry is booming and is only expected to grow in the coming years. To stay ahead of the competition, it's important to be aware of the latest trends in ecommerce development.Some of the top trends for 2023 include AI-powered chatbots, AR/VR experiences, voice search optimization, and personalized recommendations.These are all great ways to help your customers find what they want more quickly and efficiently, so be sure to keep them in mind as you're developing your own store!
Ecommerce is always evolving, and that means the trends are too. To stay ahead of the curve, you need to hire ecommerce developers who are up-to-date on the latest trends. There are a number of ways to go about hiring developers for your ecommerce solutions.