Mobile marketing techniques have been around almost as long as the concept of marketing itself, but they’ve only started to come into their own over the past decade or so. Today, with nearly three-quarters of the world’s population using mobile devices to access the internet, making sure that your website or blog has a mobile-friendly interface can have a huge impact on your bottom line. This guide will cover seven different types of mobile web marketing strategies you can use to promote your business and drive more sales to your site.
What is Mobile Web Marketing?
Mobile web marketing, also known as mobile marketing, can help you reach consumers on their smartphones and tablets, two of the most popular devices among today’s consumers. This type of marketing uses text messages, apps, videos, and other online media to reach consumers’ mobile devices and encourage them to download your app or purchase your product or service.
Mobile web marketing offers numerous advantages over other types of digital marketing because it allows you to deliver content that is specifically tailored to the device your customers are using. When used strategically, these seven mobile web marketing strategies can help you gain an advantage over competitors in the mobile space.
1) Segment your visitors by device
Whether you want to create a truly mobile-optimized website or use responsive design (which adapts your site for smartphones and tablets), if you’re going to do it, do it right. By segmenting your visitors by device, you can optimize your site for maximum conversions on each platform without sacrificing SEO and visibility on desktop searches.
Successful online marketing must account for each channel; as such, investing in mobile web marketing is critical in creating effective business strategies. And if you are thinking about launching an app, consider taking these three steps first: researching popular apps in your niche, researching apps that are successful but not widely known, and analyzing competitors’ apps to see what works.
And remember: It doesn’t matter how beautiful your app looks if no one downloads it. The same goes for online marketing; make sure people can find you! If you have any questions about implementing these strategies, don’t hesitate to contact them.
A landing page from Google’s toolkit allows marketers to collect information and leads directly from their websites. They even provide templates so that companies can customize their pages with graphics, videos, or text before publishing them online.
Here are five things every company should know when considering setting up a new landing page: What problem does it solve? This question may seem obvious, but it’s essential to determine why someone would want to visit your landing page. Is it because of a special promotion or discount? Does it offer more information about your product or service? Will users benefit in some way by completing an action on your page? Determine exactly why someone would be interested in visiting your landing page and incorporate that into its messaging.
How will you measure success? Before you invest time and money in creating a new landing page, it’s important to think through your goals. Are you trying to generate leads? Are you trying to increase brand awareness? Do you simply want to increase sales? Your answer will inform everything from your call-to-action message (or lack thereof) to whether or not there is even a need for a form on your page. Keep reading to know more in detail.
2) Optimize your site
The rise of mobile web browsing has introduced a new layer of complexities into an already cluttered online marketing landscape. If you’re not optimizing your site for mobile users, you’re probably missing out on a huge chunk of traffic, sales leads, and customer loyalty. Even if you’re not using a responsive design (also called adaptive design) or serving different versions of your pages, there are still ways you can optimize your site for mobile access. Here are seven strategies that will help you get started.
1. Make it quick: Mobile devices have smaller screens than traditional computers, which means it takes less time to load a page but it also means that people have less patience when they do click through. It takes about three seconds for someone to lose interest in what you’re offering; so make sure everything is optimized for speed as much as possible. This includes images, video content, and other media files; these need to be optimized just as much as text-based content does.
2. Reduce distractions: People read differently on their phones than they do on their laptops or desktop computers. For one thing, they don’t scroll as often; instead, they tend to focus more closely on individual words and paragraphs at a time. Additionally, people tend to skim over longer articles because reading from a screen tires their eyes faster than reading from paper does. As such, try breaking up long blocks of text with subheadings and bullet points that draw attention to key pieces of information
3. Keep it simple: There’s no question that smartphones and tablets allow us to perform complex tasks easily, but sometimes too much complexity can deter users from completing tasks. For example, asking people to fill out lengthy forms on their phones is likely going to result in fewer completed forms than asking them to enter only a few details. Keep forms short and sweet by limiting required fields whenever possible
4. Use pictures: Pictures tell stories better than words ever could. That’s why infographics are so popular right now; even though they’re mostly made up of statistics and data, people love looking at them because they provide a visual representation of ideas that would otherwise be difficult to understand
5. Give ‘em something free: Incentives work well in all kinds of situations, including online marketing campaigns
6. Don’t forget the basics: Your website should look great, load quickly, offer useful content and be easy to navigate. These things may seem obvious, but many websites fail to deliver on one or more of these fronts
7. Test, test, test! Don’t assume that your website works perfectly across every device type; use tools like Google Analytics to track how many people visit your site via smartphone versus tablet versus computer.
Then, once you have some basic stats, it’s time to start testing. Try creating a version of your site that’s optimized for mobile users; this doesn’t mean you need to create a separate mobile site, but you can create a separate layout or theme for mobile users. Or, if you can do so on your current site, add a pop-up message or button that directs mobile users to the mobile version of your site.
3) Create a custom experience
If your target audience is using mobile devices, then you need a custom website experience for them. You can start by offering a simpler, mobile-friendly version of your site’s content. But to attract and retain visitors, be sure to create content and offers that speak directly to your customers’ wants and needs.
Remember: Your job as an internet marketer is no longer just creating awesome web content; it’s also about delivering an awesome experience. And if you want to keep up with what consumers are looking for in their online experiences, take some time each month to look at your analytics data and ask yourself: What pages on my site are getting high traffic from mobile users? Which pages are they spending the most time on? What kind of information do they seem to be looking for? And what kind of offers or promotions do they seem interested in? The answers to these questions will help you better understand your customer base and serve them more effectively and that will ultimately help grow your business.
One thing to remember when you’re working to develop your mobile strategy is that not all mobile sites have to follow the same format. For example, if you have multiple locations or sell different products across different platforms (such as through retail stores), you may want a separate mobile site for each platform so it offers specific location-based information or product offerings. Or, maybe you just want to create an entirely new experience for your customers on mobile – one that gives them quick access to their favorite products and services and helps them find exactly what they need with minimal effort. The possibilities are endless; just make sure whatever option you choose is consistent with your brand identity and overall marketing goals.
4) Analyze data
While you don’t need a degree in statistics to analyze data, you do need strong logic skills and an eye for detail. Learning how to read tables and graphs is also important so that you can ask intelligent questions about your data; tools like Excel help a great deal here. More advanced methods involve running machine learning algorithms against large data sets and comparing hundreds or thousands of variables at once; if you have experience with these techniques, even better!
Just remember, though: No matter what method you choose, it’s always good practice to get someone else (like a coworker) to look over your results before you publish them. This way, you won’t be surprised by any mistakes and neither will your readers.
1. Check for outliers- One useful technique when looking at spreadsheets full of numbers is to identify values that appear different from all of their neighbors. These outliers may be incorrect data points – they may simply fall outside normal parameters, or they may be just exactly right. Asking yourself What stands out? on each spreadsheet is a great way to find errors and potentially draw new insights into your dataset.
2. Run descriptive statistics- Descriptive statistics are tools that help you summarize your data set by calculating basic properties like mean, median, standard deviation, etc. In Excel, these are accessible through Data > Analysis > Descriptive Statistics; SPSS users can run these same commands through Analyze > Descriptive Statistics (see image below).
3. Find correlations between variables- Correlations allow you to quantify how two variables relate to one another. For example, if variable X increases with variable Y in a linear pattern, there’s said to be a positive correlation between them. If variable X increases with variable Y in an exponential pattern, there’s said to be a negative correlation between them.
4. Do hypothesis testing- Hypothesis testing allows you to test whether certain claims about your data are true or false. The most common use case for hypothesis testing is determining whether an independent variable causes a change in the dependent variable, but it can also be used to test less-intuitive relationships as well.
5. Use regression analysis- Regression analysis allows you to predict future outcomes based on past ones – for example, predicting what sales will look like next month based on sales figures from last month. It’s important to note that regression analysis isn’t always appropriate for every situation, but it does have many practical applications.
6. Run logistic regression- Logistic regression is similar to ordinary least squares (OLS) regression except that instead of predicting continuous values, it predicts binary outcomes such as yes/no or present/absent.
7. Create predictive models- Predictive models are statistical techniques designed to take historical data and make accurate predictions about future events. They’re often used in fields like medicine, marketing, finance, and sports analytics because they give decision-makers valuable insight into likely outcomes given specific inputs.
8. Build machine learning algorithms- Machine learning algorithms are statistical techniques that aren’t explicitly programmed to perform a task but rather learn how to do so over time using experience gained from training datasets.
5) Optimize your design
Make your design mobile-friendly. One way of doing so is by making sure the text is readable without zooming, and that buttons are big enough for a finger tap. Keep images small and load them only when needed (if you must have them at all). If possible, offer an alternative version of your site for mobile users. If you’re not tech savvy or don’t have time to learn how to optimize your site yourself, consider hiring a web developer or firm that specializes in creating mobile sites – they can make sure everything works on smartphones and tablets as well as desktop computers. Finally, be sure to test your site using different devices and browsers before going live; it’s better to find problems early than after you’ve launched.
The Mobile Web: More Than Just a Shrinking Viewport The reason behind designing with mobile in mind is simple: more people browse websites via their phones now than ever before. According to ComScore, more than half of all Internet traffic comes from mobile phones and other handheld devices like e-readers; among smartphone owners alone, that figure jumps to nearly two-thirds. So if you want to reach customers who already spend much of their online time, a mobile website is a good place to start. But what about those who still access most sites via desktops? Are they being left out? Not necessarily.
While optimizing your website for mobile is essential, there’s another option: responsive design. Responsive design means tailoring each page element to fit whatever device is accessing it. So while a regular desktop browser will see one layout, a phone user might see something completely different and vice versa.
While responsive designs are more complicated to create than traditional ones, they also ensure that no matter what device someone uses to visit your site, she sees exactly what you want her to see.
6) Personalize content
Personalizing your content ensures that it is more relevant to your audience and drives greater engagement. In other words, you want people to come back to see what’s new on your site, so you need them to feel as if they’re special. This can be as simple as changing you to your or including someone’s first name in a post. It could also mean adding something like I read an interesting study about mobile marketing last week at the end of one of your posts. There are many tools out there for helping you personalize your content; here are just a few Social Crawlytics, Followerwonk, and SumAll.
A/B test your headlines: To get an idea of how different headlines perform with your target audience, set up two versions (A/B) and use a tool like Google Analytics Content Experiments to measure which gets more clicks. If possible, track metrics such as bounce rate, conversion rate, and time spent on a page over time to learn how each performs over time. Use social media: Your social media accounts should reflect your brand identity, but don’t forget to engage with followers individually.
Even though you may have hundreds or thousands of followers across all platforms, chances are that only a small percentage follow you on Twitter or Facebook – so make sure you’re reaching out personally when appropriate. For example, if someone follows you on Twitter but doesn’t follow back, send them a direct message asking why not and ask if they have any questions about your brand.
7) Maximize conversions
In simple terms, conversion optimization is making sure your site makes it as easy as possible for visitors to convert from browsing mode into purchase mode. If a user isn’t ready to buy yet, mobile web marketing will show him or her more information to entice them with a particular product. For example, if you’re selling shoes online, you might use retargeting campaigns to show users ads featuring products they viewed but didn’t purchase on their mobile devices.
Retargeting allows you to reach out and remind people of your brand and get them back on track toward converting into buyers. It also gives you another opportunity to collect leads through forms that are embedded in these ads. Remember, each time someone clicks on one of your ads, he or she becomes a potential lead!
That’s why mobile web marketing is so effective because even if someone doesn’t buy right away, he or she can still be converted at some point in the future. So instead of ignoring customers who haven’t made a purchase, embrace them and make it easier than ever for them to become customers.
Use different strategies such as reminders, discounts, and exclusive offers to entice those who have already been to your website but left without purchasing anything. This will help ensure that when people visit again, they don’t forget about you or feel like returning is a hassle. With these techniques, you can turn non-purchasers into repeat shoppers. After all, just because someone hasn’t bought something from you today doesn’t mean he or she won’t buy it tomorrow.
Conclusion:
Mobile web marketing is the process of creating, distributing, and promoting content on mobile devices to grow your business. People spend more time on their phones than they do on their computers, so it’s important to understand how to effectively use your site to keep up with your audience and stay relevant. In this guide, here we have mentioned the seven mobile web marketing strategies you should be using if you want to win in the modern marketplace to grow your business.
Source:7 Mobile Web Marketing Strategies You Can’t Afford to Ignore
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