A PPC strategy is a comprehensive plan for using PPC ads to accomplish marketing objectives. However, the PPC strategy changes based on various factors. For example, if your goal is to just raise awareness and increase brand visibility, then the local pay per click sidcup strategy would be simply targeting customers searching for high-volume keywords correlated to the niche. In a competitive environment, the strategy changes and the PPC ads are considered as a bidding system where you need to set a maximum (CPC) cost per click that you are willing to pay! This goes into auction against the competitors bidding for the same keyword.
Nevertheless, there is a catch. It’s highly unlikely that you will outbid your competitors for each and every keyword – which is why you need a reputed pay per click advertising company to develop a unique strategy to help you compete in the competitive market and ensure you get an edge over your competitors.
Here Are A Few Tips To Create An Effective PPC Campaign
Regardless of your PPC strategy, here is the 7-step plan to create an effective and engaging PPC campaign for connecting with the target audience. A good pay-per-click advertising company helps you plan the best strategy to meet your marketing goals.
1.Define Your Goals Clearly
The first thing to do is establish your goals before planning the PPC strategy. Here are the most common marketing goals for PPC ads.
Raising brand awareness
If your PPC campaign is only about raising brand awareness, then the focus would be on increasing the visibility of your business. These ads would be targeted at audiences who are unaware of your brand. These campaigns can help new audiences enter the sales funnel and become loyal customers. Brand awareness PPC campaigns are helpful when you enter a market with established players or have plans to launch a new service or product, or expand to new regions.
Increase web traffic
To bring more potential customers to the website, can be an effective strategy. With the help of Google Analytics, you can get to know your visitors and review things like the device they are using, the pages they engage and from where they are exiting the site. For example, if people are coming to the website and then abandoning the carts, then the problem lies in the purchasing process. PPC campaigns for increasing web traffic are great for businesses with decent brand awareness and finding ways to optimise the site.
Driving sales
The local pay per click sidcup strategy can be a great brick-and-mortar business. Sales campaigns narrowed down to smaller areas like a single location can do wonders for your business. With target keywords which suggest transactional intent (indicating the customer is willing to make a purchase), the PPC campaign drives sales and encourages the target audience to buy by showcasing positive reviews, providing discounts and highlighting the return policy.
Lead Generation
Lead generation PPC campaigns build connections with customers who might be interested in your service or product. The campaign can offer free trials or a no-obligation consultation to the customers to build a connection with the prospect.
2.Perform Keyword Research
Use tools to search for keywords that you need to target. While there will be 1000s of keyword suggestions, a reputed pay per click advertising company can help you list down the specific keywords for the campaign. Relevance and cost are the two specific factors that you need to consider to pick the keywords. Is the keyword relevant? And does the keyword’s average CPC (cost-per-click) align with the amount you are willing to pay for every click? To reduce irrelevant clicks on your ads make a list of negative keywords that you don't want to rank. All these can be taken care of by a pay per click advertising company.
3. Check Your Competition
Find out who your competitors are, what keywords are they targeting and the messages they are using in their ads! Many online tools can help you analyse your competition. Taking inspiration from a competitor can help you develop a more powerful strategy than them.
4. Create Clickable Ads
Your ads should be clear, and concise and definitely must establish the value offered. Google text ads have limited space and there are only three parts that can be edited – the Display URL, the Headline and the Description.
The Display Path with 15 characters of two sections each should have the keyword and other words supporting the message. It tells the audience where the ad will lead them after clicking.
Headlines are the blue text appearing on the ads, made up of 3 text sections each being 30 characters long. Headlines are the first thing that's noticed and should be compelling enough to stand out. The headline should also have the target keyword.
The Description is the text portion beneath the blue link and is 90 characters long. Here the unique offer and value of the product or service is described. You can also utilise this space for CTA and add details to attract customers.
5. Bidding Strategy
The bidding strategy involves the maximum CPC (cost-per-click) you choose and enter into the ad auction. The bidding strategy is based on your PPC goals. For example, you can optimise ‘Conversions' to generate a specific action like downloading a white paper, signing up for a newsletter or purchasing a service or product. You can optimise for ‘Clicks' to generate traffic for the website. Lastly, by optimising for ‘Impression Share', you can generate brand awareness.
6. Target The Right Audience
It’s very vital to reach the specific target audience and this can be done by specifying the language and location targeted. First, narrow down the location and select audience segments to ensure that the ads reach based on interests, profession, family status and more!
7. Track, Adjust And Modify Your Campaign
After the launch of the campaign, you need to monitor regularly for capitalising on the ads. You need to make adjustments as and when needed. PPC optimization is a continuous process as you need to adjust bidding strategies, play with negative keywords and make alterations to ensure you reach your marketing goals. A reputed pay per click advertising company can definitely help you in that aspect and escalate your business growth.
Level Up The PPC Game
If you are interested in local pay per click sidcup and want to get started, then connect with a renowned pay per click advertising company to analyse your competition and brainstorm ideas for a refined PPC strategy.
Author Bio
John had an e-commerce business and was looking for a local pay per click sidcup to start a PPC campaign. He came across a trusted pay per click advertising company and using innovative tactics the experts helped him to create a powerful PPC strategy.
