Displaying cannabis effectively in a dispensary is not a walk in the park. The retailer has to face many challenges to raise awareness and boost sales for their cannabis products. The rising trend in the quantity and quality of cannabis products has resulted in a rivalry among retail dispensaries. Everyone is looking for the most influential dispensary marketing ideas to increase their return on investment.
Visually appealing displays of cannabis products is an important part. Providing your customer a great purchasing experience with high-quality products is the key to success. Does your dispensary is running out of creative ideas to display your product? Check out dispensary near me now. Are you looking for tips to create awareness about your cannabis product and improve your sales? These 7 tips will help you in successfully displaying your cannabis product, increase the visibility of your product and promote impulse purchases.
1. Create an immersive display through the wall
An interactive display catches the attention of customers. Displaying your cannabis product along the wall will give an immersive and engaging experience to the customer. A wall-mounted display rack can transform the small section of the floor into a valuable display area.
You can also have merchandise on the counter display top, but using the wall racks for displaying encourages impulse buying. It frees up your floor space and gives your dispensary a neat and organized appearance. You can also use color schemes to create a brand identity. Medical cannabis in Toronto has used green shade for their primary product which gives their cannabis a simple look.
2. Use space planning techniques
To drive sales and have a good customer shopping experience, retailers need to strategically plan their store layout. Having proper space planning techniques Increase likelihood and make your customer easily navigate your cannabis dispensary.
You can use your open space for your product display. Make sure not to make it bulky. If you are displaying THC products, you will need to be lockable around the case. You can add appealing images and quotes around your cases. An aesthetically pleasing layout encourages your customer to buy more.
3. Have a proper merchandising program
An interactive display well-stocked in horizontal and vertical shelves compels shoppers to buy from your dispensary. Placing your product with effective merchandising techniques can gain the interest of the customer.
To make your product easily accessible and secure, break it up with the vertical and horizontal display. Having a proper product placement with merchandising techniques forces your customer’s eyes to stop every so often while they scan. Their interest developed and they got engaged by asking questions related to the product.
4. Arrange your product according to purpose
To easily grasp your customer's attention, it is necessary to have a proper product segmentation in your dispensary. Display your product by Brand or product type. Observe your customer how they move about your store and adjust it according to your customer needs.
You can give every type of cannabis a separate section. Like for CBD products they can have their own display section. Tinctures can have their own separate area. Look at your customer buying behavior and display it accordingly.
5. Create a frictionless checkout experience
Maximizing your cash wrap is an opportunity to increase sales. Integrate a robust POS system in your dispensary to create a frictionless checkout experience. Allow loyalty programs and other discounts for capturing new customers.
You can also display edibles and other impulse items at the checkout place. Suggesting more items at the cash wrap will not only complement the customer purchase but also make these items easily accessible to them.
6. be proactive
As new products are appearing every day, your customers need help buying them. Create a display that encourages your customers to buy more. Be proactive whenever your customers need help. Respond to their questions confidently and efficiently.
Don’t put everything behind the counter to make your product easily accessible and easy to scan to customers. Be ready to give input to customers even if they know what they want. Creating an engaging environment will help in increasing high profits. Haven shop in Toronto has specialized Budtenders for the guidance of their customers. It gives their product a unique selling point.
7. Use Acrylic or glass to display cannabis
Use of Acrylic box makes your product stand out and shows simplicity. By using it, you can give your brand a particular look. It can also be tinted with a particular color which can help in catching the eye of the customer. You can place them in perfect location either in beautiful boxes or in free-standing cannabis displays.
Nowadays there are different cannabis display pods available which can be customized with under lighting or colourful inserts as well. You can also have lids in-display pods which can give your cannabis a unique terpene aroma.
Final words
Don’t find customers for your product. Find a product for your customer. Think like a customer and innovate your cannabis dispensary with creative visual merchandising by using these 7 tips.
