Are you a video creator? Do you possess expertise in posting videos on platforms like YouTube? If so, then you'll be delighted to know that videos can be effectively shared across various social media platforms. In fact, many video creators are now turning to social media giants like Instagram to promote their valuable content.
Instagram, being a well-known platform for sharing visual content such as videos and photos (with or without exciting filters), provides a great opportunity to promote your YouTube videos. But how can you leverage Instagram to effectively promote your video content?
In this article, we will present eight highly effective strategies to promote your YouTube videos and channel on Instagram.
1. Take Advantage Of Direct Message Groups
Instagram introduced a new feature last year which allows users to search for and join direct message groups on the platform. These groups consist of members who share content in specific niches. As an active member, you can post your new content in these groups and message others to like, comment, and share your video. To join a DM group on Instagram, follow these steps:
- Tap the Message/Lightning Bolt icon on the right-hand side of your screen.
- In the Search bar, type in a niche or hobby that interests you. This will display different accounts falling under that niche or hobby.
- Click on an account name to access the Messaging section of their Instagram.
- Send a polite message expressing your interest in joining their DM group. Make sure to introduce yourself, mention your interests on Instagram, and express gratitude for their time.
2. Tag Accounts That Repost Videos Like Yours
If you observe other Instagrammers creating and posting content similar to yours, it is beneficial to tag them when promoting your video. You can tag multiple accounts in your original post to generate more buzz and increase promotion.
3. Redirect People From Instagram Feed To YouTube
Surprisingly, you can redirect Instagram users to your YouTube channel by placing the link in your Instagram bio. When editing your profile, include a link to your YouTube channel in your bio. For example, YouTube content creator Amy Landino, with over 65K followers on Instagram, provides a link to her latest YouTube video in her bio.
4. Post Branded Content On Instagram
Branded content has become highly lucrative for influencers, particularly YouTubers. Therefore, when promoting your videos on Instagram, seek sponsorships that align with your niche. Ensure that your logo is visible on your content to receive proper credit for the original post. Additionally, prioritize online security by downloading AdGuard VPN to protect your browsing history, messages, and work files, especially when using public Wi-Fi or accessing blocked platforms.
5. Practice Active Publishing
Consistent posting on Instagram is crucial, but it's equally important to determine the best times and days for optimal engagement. According to Sprout Social, the following time frames are recommended for publishing on Instagram:
- Tuesdays from 11 AM to 2 PM
- Monday through Friday during the 11 AM window
While weekends also provide opportunities for video promotion, Sunday is considered the least favorable day for content publication. Therefore, utilize the “Insights” section on Instagram to gather relevant data.
6. Use Effective Hashtags
Using hashtags correctly is vital to ensure the relevance and reach of your video promotion. According to Sprout Social, it is recommended to use 1 to 3 hashtags per post. Choose the best-performing hashtags that are relevant to your niche. Here are two methods for identifying suitable hashtags:
- Analyze the hashtags frequently used by popular Instagrammers with thousands or millions of followers.
- Type a topic, niche, or hobby in the Search bar and explore the “Tags” section of the search results. Identify the most relevant hashtags for your video.
7. Take Advantage Of IGTV And Stories
To expand your fan base and viewership, incorporate your YouTube content into IGTV. Post relevant videos related to your niche, behind-the-scenes footage, or sneak peeks of upcoming YouTube videos. Don't forget to cross-promote your IGTV videos by sharing them in Stories!
8. Share Video Links in Stories
In addition to adding the video link to your bio, you can also include video links in Instagram Stories. However, please note that your account needs to be verified or have at least 10K followers. To add a link to your Story, use the chain link icon in the top menu of your Story screen. Viewers can access the linked content by swiping up on your Story.
Conclusion
Establishing your presence on Instagram will significantly contribute to the growth of your YouTube channel. By implementing these eight tips, you can harness the power of Instagram to effectively promote your video content.
Good luck!
