You might agree that all efforts are futile if your marketing strategies aren't strong enough to reach your target audiences.
If your marketing pursuits are vague and complex to understand for audiences, it will surely affect your marketing returns. And the reason is people usually have a hectic schedule which makes them a little impatient.
Thus, if your target audiences have to put a lot of brain into understanding the intended brand message you want to convey, your text messages might lose their essence.
Consequently, your marketing campaigns don't give you the returns you envision.
That's why you always need a concrete and reliable solution that ensures sure-shot viewership of information and allows audiences to consume the content faster.
Here comes salesforce text marketing into play. By incorporating texting into Salesforce, you can communicate and market reliably, capturing the immediate attention of your audience.
In addition, there's a limit of 160 characters, which compels you to create a short and crisp Salesforce text that is easy to read quickly.
But as SMS delivery and responses are a requisite for good marketing returns, here's what you need to keep in mind while sending out text messages.
Improve SMS Deliveries and Responses Implementing these Tips Before Sending out Messages
Choose Sender Identity Cautiously
When you plan to send bulk messages due to various business purposes, there are several aspects that you need to keep in mind to avoid Salesforce messages being blocked by carriers.
And one of them is the sender identity. Different types of sender identities serve different purposes.
For example, long codes are best suited for interactive messaging but not for text marketing in Salesforce, as you might have to send bulk messages.
With long codes, you can only send one message per second, and this imposes restrictions on the volume of messages you can push daily.
On the contrary, shortcodes are the best to send Salesforce messages at scale and ensure sure-shot text delivery despite a large message volume.
This is because there is no chance for messages to get blocked after a certain message limit which is the case with long codes. You can send 100 messages per second, which makes it a perfect pick for high-volume messaging.
Pay Heed to Content
Maybe you're unaware, but the type of content you're sending to your audiences also affects the SMS delivery rate.
When you send the same type of content in Salesforce messages, they are more likely to get blocked and can trigger spam filters.
Hence, you should avoid sending repetitive content.
For variations in the text messages, you can use ‘Merge Fields' or change the language when you want to convey the same message to a larger segment of the audience.
This way, whether you're sending text marketing Salesforce campaigns or texts for announcements, you can steer clear of spam folders and ensure text deliveries.
Maintain Contact Data Accuracy
One of the important factors for reliable text deliveries is contact data accuracy.
And this is one of those factors that marketers often overlook before running Salesforce text message campaigns or sending out SMS at scale.
You should have adequate tools and capabilities to maintain data accuracy right from the source of collection so that you do not need to worry about data accuracy before running last-minute campaigns.
Maintaining data accuracy, you can weed out inaccurate or invalid contact numbers to improve text deliveries and more accurate anticipation of returns.
Besides, you should be able to find out the phone number type to reach audiences on the right device.
There can be landline numbers also in your database, which can hamper SMS deliveries while running mobile-first marketing campaigns.
Avoid Public URL Shortener
URLs have become an integral part of business text operations to send detailed information or redirect audiences to a specific page.
But while sending URLs in Salesforce text messages, you have to keep certain things in mind to stay off spam lists and get every text message delivered.
When you use Public URL shorteners, links seem more suspicious, even if they are legitimate. Thus, there are chances to get such messages filtered by carriers before they reach recipients.
So avoid using free or dime-a-dozen public URL shorteners. Instead, while using URL shorteners, try choosing a Salesforce SMS service provider that offers native URL shortening services.
This will help you improve SMS delivery, preventing your Salesforce texts from landing in spam folders.
Stick to Messaging Rules of your Target Country
Every country has different rules and regulations for messaging. This includes messaging hours also.
In some countries, messaging is allowed during business hours only. And when you send messages outside working or business hours, your messages are less likely to get delivered the next day.
So, if your target audiences reside in different countries, keeping their time zone and working hours in mind is vital.
The best thing you can do to send bulk messages during business hours only is you can schedule them considering the target country's time zone.
Besides, you can also pause text marketing Salesforce campaigns for the nighttime to avoid sending texts at inappropriate times and adhere to the texting laws of that specific country.
Localize Contact Numbers
Localization is an essential factor that can help you drive responses from your prospects and customers.
Don't you think that people become suspicious and hardly respond to incoming messages and calls from numbers that belong outside of the country?
Yes, that's the case with almost everyone due to trust issues.
Localization helps you build trust even before when you connect with your audiences.
By localizing numbers, you can eliminate the possibility of suspicion, giving a reason to potential customers to respond.
Use Consistent Sender Identity
You might agree that when you see something, again and again, it stays in your mind. The same applies to the sender identity you use to contact your customers.
When you use different identities every time to connect with your audiences, it is tough for them to remember you, resulting in fewer or no responses.
Therefore, you should always contact your audiences with a consistent sender identity. This will help them recognize your brand, recall past interactions with your brand, and respond.
Else, there are chances that they can overlook Salesforce texts you send without responding. And the reason could be an unrecognizable sender identity.
Personalize Salesforce Texts for More Responses
Prospects and customers are pretty specific about their needs.
You might have noticed that you can't send one type of Salesforce text to all your Salesforce as they might be in a different stage of a customer cycle.
This makes personalization even more important. When messages are not tailored and personalized based on the customer's requirement, they barely pay heed to such text messages, resulting in inadequate customer responses.
By personalizing SMS, you can capture the immediate attention of the recipients from the very beginning and set a platform to drive more responses.
Conclusion
Delivery of Salesforce text messages and customer responses are two essential factors that lead to effective marketing and returns. Keeping in mind the right ways and specific tips before pushing bulk texts or SMS campaigns, you can eliminate every factor that can ruin your SMS deliveries and SMS responses. More importantly, you can implement the right messaging methodologies to maximize marketing campaign returns which others might need to improve due to unawareness.
