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The e-commerce industry is rapidly expanding. With a projected growth rate of 50% over the next four years, the e-commerce industry is estimated to reach $7.4 trillion by 2025. With nearly all businesses shifting to e-commerce in the aftermath of COVID-19, the competition has fuelled thousands of e-commerce businesses worldwide.

To survive and grow in the highly-competitive digital marketplace, e-commerce businesses need to formulate effective e-commerce marketing strategies that focus on increasing web traffic, pushing customers down the marketing funnel, and boosting sales. This post aims to provide a road map for efficient e-commerce marketing strategies for your company in 2022.

What is e-Commerce Marketing?

Ecommerce marketing is a process of driving visitors to your online business, turning that traffic into paying consumers, and retaining those customers to build a long-term trust relationship and increase customer loyalty. Creating new customers and retaining old ones is an equally important element in e-commerce marketing strategies since businesses rely on a consistent increase in sales for perpetual growth.

Prospective customers must be made aware of your products and services through search engines, social media, and content-based websites. This is why e-commerce marketing focuses on maximizing the website’s visibility on all platforms. For this reason, businesses use various marketing tactics to promote products on business websites immediately after e-commerce website development and also through off-site online forums.

Most Successful e-Commerce Marketing Strategies in 2022

Staying current with trending e-commerce marketing strategies helps businesses gain a competitive edge over other e-commerce companies in the same industry. Here’s a list of the most successful e-commerce marketing strategies in 2022:

1. Use a Mix of Upselling and Cross-Selling

Upselling refers to selling a single quality product to customers, while cross-selling means offering products in sets. Using a mix of upselling and cross-selling addresses the needs of multiple customers simultaneously. For example, you can display a pair of tights separately and with matching socks or tank tops. Combining complementary products with separate items helps customers narrow down their choices and results in increased sales.

2. Adopt SEO Best Practices

With an overabundance of e-commerce websites and online stores on the internet, the use of SEO best practices in website content, product descriptions, blogs, and even social media posts has become indispensable. To get your potential customer’s attention, your website needs to be more visible on search results.

Employing SEO tactics in your e-commerce web application requires comprehensive keyword research and using those keywords intelligently within your website content. Customers will be unable to find your website if a product on your website lacks a description with phrases that a buyer would look for on the internet.

3. Combine SEM with SEO to Optimize Visibility on SERP

Search engine marketing refers to using paid advertisement features of search engines. Through these paid-ad campaigns, websites appear at the top of the search engine results page (SERP). Using SEO tactics combined with SEM further optimizes the results, and search engines display sponsored web pages higher among all sponsored pages in search results.

4. Use Video SEO

Adding product videos to your e-commerce website with appropriate SEO techniques enhances your website’s visibility on the search result page. Videos shared on social media with keyword phrases, hashtags, and quality backlinks result in increased web traffic and more new customers.

5. Capitalize on Influencer Marketing

Influencer marketing is among the latest and most effective marketing trends for promoting your products and services. Businesses can utilize the powerful social reach of influencers for effective word-of-mouth and referral marketing strategies. With a huge following, influencers can persuade new customers and divert them to your e-commerce website.

6. Build a Mobile App and Offer Discounts

Manu e-commerce businesses consider iOS and Android app development for personalized mobile apps. Mobile apps enhance customers’ focus on your products and services. Many users prefer mobile apps over web browsing due to safe transaction processing, better speed, and ease of use. You can also use mobile apps to send push notifications regarding abandoned carts, flash sales, special promotions, and new product announcements.

7. Leverage User-Generated Content to Build Customer Trust

Businesses can leverage the increased use of social media platforms for business growth. People create vlogs when trying new things and give their feedback to users following them on social media. You can use these videos and other user-generated content related to your product to promote your business and build customer trust.

8. Offer Special Discount for Returning or Repeat Customers

Returning and repeat customers are an asset for any business. Such customers are also an effective source of word-of-mouth and referral marketing. You can offer special discount coupons or complimentary gift items to retain old clients or encourage returning customers.

Hire Professional e-Commerce Marketing Experts

Digital marketing, particularly e-commerce marketing, requires skilled marketing personnel who have a vast knowledge of the latest marketing trends and supporting tools and technologies for implementing effective marketing strategies.

B2B marketplaces like Xpeer can help your business lookup for the best digital marketing agencies, e-commerce web development companies, and top IT recruitment agencies. Xpeer has thousands of companies currently registered in different categories, and they are ranked according to their performance and B2B ratings and reviews. Check out Xpeer for the best social marketing services and mobile application development companies.

Visit their website or click here to sign up today.

About the Author

The author of this post, Laura Bishop, is a digital marketing specialist with over five years of experience creating marketing strategies, digital marketing campaigns, content marketing plans, and scheduling promotional emails. She is currently affiliated with Xpeer. Laura is also a professional makeup artist and runs her own YouTube channel for makeup tutorials.

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